Bank / Wealth / TrustRIA · CRD 284924SEC-Registered

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Fiduciary Alliance

Fiduciary Alliance was established in 2016 in Greenville, South Carolina, as a registered investment adviser. The firm provides financial planning and...

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Fiduciary Alliance

Fiduciary Alliance was established in 2016 in Greenville, South Carolina, as a registered investment adviser. The firm provides financial planning and discretionary portfolio management to individuals, high-net-worth families, and corporate entities. Its formation coincided with a broader industry shift toward fee-only fiduciary models following the Department of Labor's proposed fiduciary rule, which increased demand for advisors legally bound to act in their clients' best interests. The firm's service model integrates investment management with holistic financial planning. Fiduciary Alliance constructs portfolios using a mix of equities, fixed income, and alternative allocations tailored to individual client risk profiles. The firm operates on a fee-based structure, charging a percentage of assets under management rather than commissions, which aligns its revenue with client portfolio performance. Its geographic focus is the Southeast, anchored by its Greenville headquarters. Fiduciary Alliance's team size and total assets under management are not publicly disclosed. The firm's regulatory filings as a registered investment adviser place it within the SEC's oversight framework, requiring Form ADV disclosures that detail fee structures, disciplinary history, and investment strategies. Greenville's growing wealth management cluster provides access to a regional talent pool serving the manufacturing and professional-services wealth created along the I-85 corridor. As a smaller RIA in a consolidating industry, Fiduciary Alliance's structural differentiator is its independence from large wirehouses and private-equity-backed aggregators. This independence lets the firm avoid product-distribution mandates and proprietary fund requirements that can conflict with fiduciary obligations at institutionally owned advisory platforms.

General information

Firm type

Bank / Wealth / Trust

Year founded

2016

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Greenville

Corporate office

Greenville, SC, United States

Frequently asked questions

What services does Fiduciary Alliance provide?

Fiduciary Alliance provides investment advisory services including financial planning, discretionary portfolio management, and investment management. The firm serves individuals, high-net-worth investors, and corporate clients from its Greenville, South Carolina headquarters. Its fee-only structure charges clients based on a percentage of assets under management rather than transaction commissions.

Who owns Fiduciary Alliance?

Ownership details for Fiduciary Alliance are not publicly disclosed. The firm operates as an independent registered investment adviser and does not appear to be part of a larger financial institution, aggregator platform, or private-equity-backed roll-up. Its independence allows it to avoid the product-distribution conflicts that can arise at institutionally owned advisory firms.

How does Fiduciary Alliance's fee structure work?

As a registered investment adviser, Fiduciary Alliance charges an asset-based fee calculated as a percentage of client portfolios under management. This fee-only model avoids commission-based compensation, which can create incentives to trade excessively or recommend higher-cost products. The specific fee schedule is disclosed in the firm's Form ADV Part 2, which registered investment advisers must provide to clients.

Is Fiduciary Alliance held to a fiduciary standard?

Yes. As an SEC-registered investment adviser, Fiduciary Alliance operates under the Investment Advisers Act of 1940 and must adhere to a fiduciary duty. This requires the firm to act in its clients' best interests, disclose material conflicts of interest, and provide suitable investment advice—a higher standard than the suitability obligation that governs broker-dealers.

What investment strategies does Fiduciary Alliance employ?

Fiduciary Alliance manages client portfolios using a diversified mix of equities, fixed income, and alternative asset classes tailored to each client's risk tolerance and financial objectives. The firm's discretionary management authority allows it to make investment decisions without seeking client approval for each trade. Specific strategy details, including tactical asset allocation approach and manager selection criteria, are not publicly documented.

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