Fiduciary First

Fiduciary First

Fiduciary First was founded in 1985 and has evolved into a specialized advisor to retirement plans, government entities, and corporate clients. The firm operates as a distinct unit within NFP Corp., a much larger insurance brokerage and wealth-management platform led by Chairman and CEO Doug Hammond. Unlike a traditional single-family practice, Fiduciary First is built around fiduciary consulting mandates, a structural commitment that shapes its product architecture and client-engagement model. The firm's core deployment spans defined-contribution and defined-benefit retirement plans, executive benefits strategies, and personal wealth management for plan participants and high-net-worth individuals. Fiduciary First functions primarily as a registered investment advisor, constructing portfolios using mutual funds, exchange-traded funds, and separately managed accounts, rather than operating proprietary fund vehicles. The geographic focus is concentrated in the Southeastern United States, with the advisory team serving public-sector agencies, municipal governments, and mid-market corporations across Florida and adjacent states. The relationship with parent NFP also extends distribution reach through affiliated insurance and benefits brokerages. Fiduciary First reports through NFP, which operates more than 200 offices and supports thousands of affiliated advisors nationwide. NFP was itself acquired by Aon plc in a transaction that closed in April 2024 (per Aon, 2024), creating a significantly larger institutional backdrop for Fiduciary First's retirement-consulting operations. This integration with a publicly traded global insurance broker introduces scale advantages in plan-provider negotiations, cybersecurity infrastructure, and regulatory compliance that independent advisory shops of comparable size typically cannot replicate. Fiduciary First's structural differentiator is its position inside an insurance-brokerage ecosystem. That arrangement places retirement-plan advisory services alongside executive-benefits placement and property-casualty brokerage, enabling coordination across employee-benefit programs in a way that standalone RIAs and asset-gathering wealth managers rarely achieve. The firm's fiduciary posture — disclosed to retirement-plan sponsors under ERISA — reinforces nondiscretionary, plan-level consulting as its primary revenue engine, rather than asset-based fee collection on proprietary products.