Asset Manager

Updated:

Figma

Figma was founded in 2012 by Dylan Field and Evan Wallace, who met at Brown University.

Figma

Figma was founded in 2012 by Dylan Field and Evan Wallace, who met at Brown University. Field, a former Flipboard intern and Thiel Fellow, launched the product in 2016. The company's wealth origin traces to venture capital funding, not family wealth, making it an atypical candidate for a family-office profile — though its investors include funds like Index Ventures, Greylock, and Sequoia Capital. Figma's core product is a cloud-based interface design tool used by teams at companies including Uber, Square, and The New York Times. The platform expanded into whiteboarding with FigJam in 2021. Figma generates revenue through subscription tiers for individual professionals and enterprise teams, with pricing that scales by seat count and advanced features like developer handoff and design system management. The company raised over $330M in venture funding before the Adobe acquisition attempt in 2022. That deal, valued at $20B, was abandoned in December 2023 after regulatory pushback in Europe and the UK. Since then, Figma has continued to grow its user base, launching AI-powered design features in 2024. The firm maintains offices in Austin, San Francisco, and New York, with a remote-friendly culture. Unlike conventional asset managers or family offices, Figma is a product company — its capital structure is public only through venture rounds and the failed acquisition. There is no family wealth at its core, no multi-family office infrastructure, and no disclosed investment mandate. The firm's distinction lies in its product-first approach and its independence from big-tech consolidation.

Website
figma.com

General information

Firm type

Asset Manager

Year founded

2012

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Austin

Corporate office

Austin, TX, United States

Additional offices

San Francisco, CA, United States · New York, NY, United States

Principals

Dylan Field

CEO

Evan Wallace

Co-Founder

Sector focus

Enterprise SoftwareDesign ToolsCollaboration Tools

Frequently asked questions

Is Figma a family office?

No. Figma is a design software company, not a family office. It has no disclosed family wealth, investment portfolio, or allocator structure. This profile is an artifact of the repository entry; the firm type is Asset Manager in a product sense, not capital deployment.

Who controls investment decisions at Figma?

Figma is led by CEO Dylan Field. The board includes representatives from venture investors like Index Ventures and Greylock. There is no public information about an investment arm or capital allocation function beyond standard corporate finance.

What is Figma's current valuation?

Figma was valued at $20B in the September 2022 acquisition agreement with Adobe, which was abandoned in December 2023. The firm has not disclosed a post-deal valuation. Private secondary transactions or a future IPO could establish a new valuation figure.

How does Figma generate revenue?

Figma sells subscription plans to individual professionals and enterprise organizations. Revenue depends on seat count and feature tiers. The company reported ARR of over $400M in 2022 before the Adobe bid, per public statements.

What sectors does Figma focus on?

Figma operates in the design software sector, serving industries including technology, finance, media, and retail. The product is used for UI/UX design, prototyping, and team collaboration. FigJam expands into project management and whiteboarding.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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