FIGS

Trina Spear and Heather Hasson have led the company since its founding in 2013. Spear, as CEO, oversees day-to-day operations and long-term strategy, while Hasson serves as executive chair. They retained joint voting control through a dual-class share structure during the company's public tenure and continued in their leadership roles following the take-private by Story3 Capital in 2025.

FIGS designs, manufactures, and sells medical apparel and accessories directly to healthcare professionals via wearfigs.com. The company operates a pure e-commerce model with no physical retail stores. Its product line includes scrub tops, pants, outerwear, lab coats, and lifestyle apparel. Revenue comes entirely from direct-to-consumer sales, bypassing wholesalers and third-party distributors.

Before FIGS, medical scrubs were overwhelmingly sold through fragmented distributors in utilitarian, comfortless designs. Hasson and Spear applied a fashion-industry lens to the category, introducing technical fabrics, tailored fits, and a direct-to-consumer digital experience. They built a brand community around healthcare workers through ambassador programs and social-media marketing, creating the first DTC cult brand in the scrub space.

FIGS went public on the New York Stock Exchange under the ticker 'FIGS' in May 2021, pricing shares at $22. After several years of public-market scrutiny, the company entered into an agreement to be acquired by private-equity firm Story3 Capital in March 2025. The transaction closed in the second quarter of 2025, returning FIGS to private ownership.

Yes. While the United States remains its primary market, FIGS has expanded beyond domestic borders. The company ships to healthcare professionals in Canada, the United Kingdom, and Australia. International expansion has been a stated growth pillar, though North America still accounts for the vast majority of net revenues.

FIGS targets the global healthcare workforce, which the company estimated in its S-1 at over 125 million professionals worldwide. In the U.S. alone, the addressable healthcare-apparel market was pegged at $12 billion. By early 2025, the company reported over 2.6 million active customers, a base it reaches primarily through performance marketing, word of mouth, and its 'Awesome Humans' ambassador community.

FIGS was taken private by Story3 Capital, a Los Angeles and London-based private investment firm, in a transaction that closed in the second quarter of 2025. Co-founders Trina Spear and Heather Hasson maintained significant equity stakes and continued leading the company post-close. The specific ownership split among the founders, Story3, and any co-investors has not been publicly detailed.