Updated:
Fisdom
Subramanya SV co-founded Fisdom in 2015 to digitise Indian investment onboarding; its SDK now powers wealth-tech for 15 banks and reaches 50 million...
Fisdom
Fisdom was incorporated in 2015 under the name Finwizard Technology by Subramanya SV and Anand Dalmia during a period when investment onboarding in India required paper forms and in-person visits. The firm was the first to fully digitise account opening, KYC, and payment-gateway-driven mutual fund transactions on the BSE platform, standards that later became industry-wide. Fisdom operates a multi-product platform spanning direct mutual funds, equity and F&O trading, IPOs, National Pension System (NPS) deposits, and, for high-net-worth clients, Portfolio Management Services (PMS) and a private wealth division. Its distribution model is heavily intermediated: it provides a white-label wealth-tech SDK to Indian banks—including, it says, 15 national and regional institutions—giving those banks' customers access to mutual funds, insurance, and tax-filing services inside their own mobile banking apps. The firm states it reaches 50 million phones through these partnerships and serves 1 million active customers who have executed over 20 million transactions. The platform provides in-house equity research, rated-stock screeners, and portfolio analytics. The company employs more than 500 people and has raised $43 million to date from investors including Quona Capital, PayU, and Saama Capital. Its investor-backer statements highlight its B2B2C distribution moat with Indian banks. Fisdom received the FE Best Bank Award for Best Fintech in 2020 and 2021, and it won Best Wealthtech at the Bharat Fintech Awards for 2022-23. The firm's PMS and private wealth service, introduced in recent years, explicitly extends the target market beyond mass retail into the mass-affluent and affluent segments. The structural differentiator for Fisdom is its embedded-finance architecture: rather than competing with banks, it supplies the infrastructure layer that turns a bank's mobile app into a full-stack investment terminal. Wealth management is typically a direct-to-consumer business in India; Fisdom's partnership-led distribution means its growth is tied to the digital strategies of incumbent lenders, creating an asset-light expansion model that few Indian wealth-tech peers replicate.
General information
Firm type
Asset Manager
Year founded
2015
AUM
Undisclosed
Location
Region
Asia
Country
India
City
Bangalore
Corporate office
Bangalore, India
Principals
Subramanya SV
Co-founder & CEO
Anand Dalmia
Co-founder & CBO
Sector focus
Frequently asked questions
How does Fisdom source and serve its customers?
Fisdom operates a B2B2C model. It embeds its wealth-technology SDK into the mobile banking apps of 15 partner banks, converting those apps into mutual fund, stock-broking, and PMS distribution channels. Fisdom claims this gives it a presence on 50 million phones; roughly 1 million of those users are active Fisdom customers. It also serves clients directly through its own consumer app.
What products does Fisdom offer beyond mutual funds?
Fisdom has expanded from direct mutual funds to include equity and F&O trading, IPO subscriptions, National Pension System (NPS) contributions, Portfolio Management Services (PMS) and a private wealth service aimed at high-net-worth individuals. It also provides tax-filing capabilities and in-house equity research with over 3,500 expert-rated stocks.
Who runs investment decisions at Fisdom?
Fisdom's platform is largely self-directed for retail users, supplemented by in-house research led by Head of Research Nirav Karkera. For the private wealth and PMS businesses, the firm employs over 150 wealth managers who deliver advice and portfolio construction to HNI clients. Co-founders Subramanya SV (CEO) and Anand Dalmia (CBO) lead strategy.
Who has invested in Fisdom and how much has it raised?
Fisdom has raised $43 million in total funding. Named investors include Quona Capital, a global fintech-focused venture firm, PayU, the payments business of Prosus, and Saama Capital. Quona's Ganesh Rengaswamy has publicly cited Fisdom's partnership-led distribution model as a key rationale for his firm's investment.
Is Fisdom a stock broker, a wealth manager, or a technology provider?
Fisdom is all three. It holds the licenses to act as a stock broker and distributes mutual funds, but its core differentiation is as a technology provider: it licenses a wealth-tech SDK that digitises investment product distribution for partner banks. It also directly competes as a retail broker and wealth manager to end consumers, making it a hybrid platform and investment services firm.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
Need institutional-grade insight on family offices?
Altss delivers:
Prefer a guided tour?
We’ll walk you through: