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Fiverr International Limited
Fiverr International Limited was founded in Tel Aviv in 2010 by Micha Kaufman and Shai Wininger.
Fiverr International Limited
Fiverr International Limited was founded in Tel Aviv in 2010 by Micha Kaufman and Shai Wininger. The company began as a marketplace for digital gigs starting at $5 and has since expanded into a platform covering over 500 service categories, including programming, video editing, and AI model training. Kaufman, who serves as CEO, previously co-founded the social marketplace Gigmentia and brought that marketplace experience to Fiverr's structure. Fiverr generates revenue by taking a commission from each transaction, typically 20% from sellers and a service fee from buyers. The company's business model relies on network effects — more buyers attract more sellers, which in turn improves service selection and pricing transparency. Fiverr's AI-powered tools assist with listing creation, customer matching, and project management. The firm listed on the New York Stock Exchange in 2019 under the ticker FVRR. Key competitors include Upwork and Freelancer.com. As of 2023, Fiverr reported over 4 million active buyers and 1,000+ employees (per Fiverr annual report, 2023). The company has offices in Tel Aviv, New York, London, Berlin, Miami, and San Francisco. In February 2024, Fiverr launched a new AI service category and introduced Fiverr AI, a suite of tools that integrates generative AI into the freelance workflow (per Fiverr press release, February 2024). Fiverr's structural differentiator is its productized service model: sellers offer predefined packages with fixed prices and delivery times, making freelance procurement as easy as buying a commodity. This contrasts with traditional freelance platforms that emphasize custom bids and hourly billing. The company has also invested in promoting from within — key executives like President Ofer Katz have been promoted from earlier roles, reflecting a governance approach built on operational continuity.
General information
Firm type
other
Year founded
2010
AUM
Undisclosed
Location
Region
Middle East
Country
Israel
City
Tel Aviv-Yafo
Corporate office
Tel Aviv-Yafo, Israel
Additional offices
New York, United States · London, United Kingdom · Berlin, Germany · Miami, United States · San Francisco, United States
Principals
Micha Kaufman
CEO & Co-Founder
Shai Wininger
Co-Founder
Ofer Katz
President & CFO
Sector focus
Frequently asked questions
How does Fiverr make money?
Fiverr generates revenue primarily through transaction fees. Sellers pay a commission of 20% on each completed transaction, while buyers pay a service fee that ranges from 5.5% to 15% depending on order size (per Fiverr annual report, 2023). Additional revenue comes from promoted listings and subscription services like Fiverr Pro.
Is Fiverr a marketplace or a managed services platform?
Fiverr operates as a self-service marketplace. Sellers create profiles and list services, and buyers purchase directly with minimal platform intervention. This model differs from managed platforms like Toptal, which vets and matches freelancers. Fiverr's structure emphasizes volume and accessibility over curated selection.
What are the largest service categories on Fiverr?
Fiverr's largest service categories by transaction volume include programming & tech, graphic design, digital marketing, and writing & translation (per Fiverr's public statistics). In 2024, the company added a dedicated AI services category to capture demand for generative AI content creation and model training.
Who are Fiverr's main competitors?
Fiverr competes primarily with Upwork and Freelancer.com in the general freelance marketplace space. In specific verticals, it competes with platforms like 99designs (graphic design) and PeoplePerHour. The company's productized service model differentiates it from traditional hourly billing platforms.
Does Fiverr have a corporate venture capital or investment arm?
Fiverr has not publicly disclosed a dedicated venture capital or investment vehicle. The company's corporate development activities focus on acquisitions to expand service categories — for example, the acquisition of CreativeLive in 2022 for its online education content (per Fiverr press release, 2022).
How does Fiverr use artificial intelligence in its operations?
Fiverr integrates AI into several platform features: an AI-powered search and recommendation engine, automated listing optimization tools for sellers, and a generative AI assistant for project scoping. In February 2024, the company launched Fiverr AI, a suite of tools that helps freelancers use generative AI in their workflows (per Fiverr press release, February 2024).
What are the key financial metrics for Fiverr in 2023?
For the fiscal year 2023, Fiverr reported revenue of $361 million, up 8% year-over-year, and gross services volume (GSV) of $500 million. The company achieved GAAP profitability for the first time in 2023, with net income of $16 million (per Fiverr annual report, 2023).
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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