Updated:
Flanks
Joaquim de la Cruz's Flanks aggregates client wealth data across 600+ institutions, processing 500k portfolios monthly for European advisory firms.
Flanks
Flanks operates as a wealth-technology infrastructure provider, not an advisor or asset manager itself. Founded by Joaquim de la Cruz and named a Forbes 30 Under 30 Europe honoree, the Barcelona-based company gives financial advisors a modular platform to aggregate, reconcile, and enrich client portfolio data. The firm's website references 600-plus connections with banks, brokers, pension providers, and alternative-asset platforms, processing over 500,000 portfolios each month for roughly 100 client firms as of mid-2025. Coverage spans banking, brokerage, pension, and alternative-asset statements extracted via direct feeds, PDF parsing, and e-banking access. Rather than competing with established portfolio-management systems, Flanks positions itself as a data-middleware layer: it normalizes fragmented custody data into one model, then feeds it into a client's chosen reporting, simulation, or AI-advisory interface. Named integrations include CaixaBank Wealth Management (per the firm's website) and tax-tech platform Aequify (per the firm's website), while the company publicly collaborates with Wealth Dynamix and finReg360 on a standardized European data-exchange protocol called EDX. Flanks reports a headcount of 100 team members, serving clients spread worldwide with a primary footprint across the European Union. In March 2025, the firm appeared in the FT1000 ranking of Europe's fastest-growing companies (per Financial Times, 2025). It also won a 2024 WealthTech 100 award and raised additional capital to automate wealth services in Europe (per the firm's website), signaling active deployment of venture funding into product and geographic expansion. What distinguishes Flanks structurally is that it is not a balance-sheet investor. It builds the plumbing that lets other allocators — independent advisory firms, private banks, and family offices — turn messy, multi-custodian client data into analytics-ready input. By decoupling data aggregation from portfolio management software, Flanks allows its customers to change front-end tools without rebuilding connectivity layers, a posture that frames the firm as an agnostic utility rather than a vertically integrated wealth manager.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
Europe
Country
Spain
City
Barcelona
Corporate office
Barcelona, Spain
Principals
Joaquim de la Cruz
CEO & Co-Founder
Sector focus
Frequently asked questions
Who runs investment decisions at Flanks?
Flanks does not make investment decisions. CEO Joaquim de la Cruz leads a technology company that aggregates, cleanses, and normalizes wealth data for financial advisors, family offices, and private banks. The platform's clients retain full discretionary control over their portfolios; Flanks provides the data infrastructure layer that feeds their own analytics and reporting tools.
How does Flanks source its connectivity with financial institutions?
Flanks builds and maintains direct connections using an agnostic methodology — direct data feeds, PDF statement parsing, and e-banking or extranet access — to pull holdings from over 600 banks, brokers, pension providers, and alternative-asset platforms. The firm does not rely on a single screen-scraping vendor, which helps it maintain coverage depth across the European market where many smaller institutions lack open APIs.
Is Flanks structured as a family office or does it operate more like a venture firm?
Neither. Flanks is a venture-backed enterprise-software company that sells a B2B wealth-data platform. It carries no proprietary investment portfolio and does not manage assets on behalf of individuals. The firm has raised external venture capital to fund product development and European expansion, operating as a technology vendor to the wealth-management industry.
Does Flanks participate in fund commitments or only direct deals?
Flanks does not participate in fund commitments, direct investments, or any capital deployment activity. It is a software company whose clients use its aggregation engine to view their own fund commitments, direct holdings, and alternative assets across custodians. Flanks itself has no investment allocation function.
What investment stages does Flanks typically target?
Flanks is not an investor. The question is commonly misapplied because the firm sits in the wealth ecosystem, but its model is purely technology licensing. Its end-clients — family offices and private banks — target the full spectrum of stages, from venture and growth equity to real estate and fixed income, using Flanks' aggregated data to inform those decisions.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
Need institutional-grade insight on asset managers?
Altss delivers:
Prefer a guided tour?
We’ll walk you through: