Venture Capital

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Flora Ventures

Backing purpose-driven entrepreneurs transforming the AgriFood industry, while doing good for people & kind to the 🌏 | FLORA Ventures (www.floravc.com) is...

Flora Ventures logo

Flora Ventures

Backing purpose-driven entrepreneurs transforming the AgriFood industry, while doing good for people & kind to the 🌏 | FLORA Ventures (www.floravc.com) is a new early-stage VC fund that is identifying, backing and partnering with the best purpose-led entrepreneurs redefining the $8T AgriFood & Sustainability industries, to make food that is good for people, and kind to the planet. The fund’s investment thesis is focused on the intersection of the AgriFood industry with Planetary & Human Health, all underpinned by deep-tech.

General information

Firm type

Venture Capital

Year founded

2023

Location

Region

Middle East

Country

Israel

City

Tel Aviv

Corporate office

Tel Aviv, Israel

Principals

Gil Horsky

Founding Partner

Sector focus

AgriFood & FoodTechClimateTech

Frequently asked questions

Who runs investment decisions at Flora Ventures?

Gil Horsky is the sole named Founding Partner and drives the firm's investment decisions. His investment thesis is rooted in his tenure as co-founder of SnackFutures, the corporate venture arm of Mondelēz International, and more than two decades of global operating roles at Nestlé, PepsiCo, and Kraft Foods. No additional investment partners are publicly disclosed.

How does Flora Ventures source proprietary deal flow?

The firm leans on Horsky's deep legacy network inside the global food industry, built across senior commercial roles at Mondelēz, Kraft, PepsiCo, and Nestlé. Flora Ventures also activates its founder's membership in the World.Minds and Toniic international investor communities. This model positions the firm to see deals sourced from corporate R&D teams and established food-tech incubators before they reach open-market VCs.

Is Flora Ventures structured as a traditional venture firm or does it operate a hybrid model?

Flora Ventures is a dedicated venture capital firm targeting early-stage and seed-stage companies. It is not a multi-family office, an accelerator, or a corporate balance-sheet vehicle, though its founder's corporate innovation background gives it a hybrid feel in terms of the commercial support it offers portfolio companies. The firm deploys through a standard fund structure focused on the agrifood and climate-tech verticals.

What investment stages does Flora Ventures typically target?

The firm focuses on Early Stage and Seed-stage investments, according to its published strategy. This means Flora Ventures typically writes the first institutional check or participates in early funding rounds where technology risk is still present but a core team and prototype exist. Confirmed portfolio companies like Chunk Foods and Celleste Bio fit this pre-growth, post-seed profile.

Which sectors does Flora Ventures explicitly avoid?

Flora Ventures does not publish an explicit list of excluded sectors. However, its mandate — redefining the agrifood industry at the intersection of planetary and human health — naturally excludes generalist software, enterprise SaaS, fintech, and other sectors outside the food and agricultural technology supply chain. The portfolio bears this out with a tight concentration in biotech, robotics, and novel food ingredients.

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