Fluidra Comercial España S.A.U

Fluidra Comercial España S.A.U

The family office for the Planes family is headquartered in Barcelona, Spain, and was established following the 2018 merger of Fluidra with U.S.-based Zodiac Pool Solutions, a deal that created the global industry leader. Eloy Planes, who serves as CEO of Fluidra S.A., and his father Joan Planes, Chairman, oversee the family's investment vehicle. The wealth originates from the family's founding and stewardship of Fluidra, a company listed on the Spanish stock exchange (BME: FDR) with a market capitalization of around €3.3 billion as of early 2025 (per Bloomberg). The office invests across a diversified portfolio of asset classes including direct equity, real estate, and private credit. Fluidra Comercial España S.A.U holds properties in prime locations in Barcelona and also engages in direct lending to middle-market companies in Spain and Southern Europe. Known co-investments include participations in renewable energy projects along the Spanish coast. The geographic footprint remains centered in Spain, with select exposures to Southern European markets. Team size is not publicly disclosed. A recent operational event: March 2025: The Planes family distributed a €50M dividend from Fluidra S.A., likely boosting liquidity for the family office (per public filings). The office is structured as a single-family office, distinct from the operating company, and maintains a low public profile. A structural differentiator is the integration of the family's legacy with public markets — the office's anchor asset is a publicly traded stake in Fluidra S.A., giving it a liquid and transparent base. This allows the office to deploy capital from equity sales or dividends while preserving a concentrated holding in the core business. The governance structure is tightly held, with succession centered on Eloy Planes as the operating executive of the primary company and the family office.