Venture CapitalRIA · CRD 330017Private Fund Adviser

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FOG Ventures

FOG Ventures is the investing arm of Operators Guild (OG), a global community of tech operators. FOG stands for For Operators Guild and was created to invest...

FOG Ventures logo

FOG Ventures

FOG Ventures is the investing arm of Operators Guild (OG), a global community of tech operators. FOG stands for For Operators Guild and was created to invest in and support founders building the modern operator tool stack for roles such as CEO, CFO, COO, People/Talent, Biz Ops, Strategy, and RevOps. As active operators, FOG invests in products its members actually use and gives founders access to customers and talent. The firm is stage-agnostic and category-focused on B2B software, infrastructure, and AI.

General information

Firm type

Venture Capital

Year founded

2020

Location

Region

North America

Country

United States

City

San Francisco

Corporate office

San Francisco, CA, United States

Sector focus

Enterprise Software

Frequently asked questions

How does FOG Ventures source proprietary deal flow?

The firm sources deals through its 1,500 operator LPs, who are active software buyers and builders. These operators identify products they use and love, then refer those companies into the fund. FOG claims to have made over 3,000 introductions between its network and portfolio companies, making the LP base the primary origination channel.

Is FOG Ventures structured as a traditional venture capital firm?

FOG operates with a hybrid model that blends a traditional venture fund with an operator syndicate. The firm's core differentiation is its "Power Zone" of 1,500 operator LPs who provide strategic value beyond capital. While it makes direct investments, the community-sourcing and diligence model sets it apart from standard institutional VC firms.

What investment stages does FOG Ventures target?

FOG targets early-stage B2B software companies. The firm positions itself as a partner from the earliest stages of commercialization, where its operator introductions can have the most impact on a startup's initial enterprise sales trajectory. Specific series-level check sizes are not publicly disclosed.

Which sectors does FOG Ventures avoid?

FOG Ventures focuses exclusively on B2B software, implying it avoids consumer technology, deep tech, hardware, and life sciences. Within enterprise software, the firm has no stated sector-specific exclusions, preferring to let its operator LPs' purchasing patterns dictate where it deploys capital.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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