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FoodFutureCo
FoodFutureCo is a family office founded by Rob Kaplan investing in early-stage food technology and sustainable agriculture.
FoodFutureCo
Rob Kaplan launched FoodFutureCo in 2010 after a 20-year career at Goldman Sachs, where he co-headed the Global Natural Resources Group. The firm is structured as a focused early-stage venture investor, not a diversified family office, with a mandate centered on food system transformation. The fund targets seed and Series A investments across alternative proteins, fermentation, vertical farming, and food-waste reduction. Known portfolio companies include Perfect Day (precision fermentation dairy), Memphis Meats (cultured meat), and Apeel Sciences (edible plant-based coatings). Kaplan typically leads or co-leads rounds, often alongside mission-aligned venture firms like AgFunder and Cultivian Sandbox. FoodFutureCo operates out of New York City with access to the broader venture ecosystem. Team size is not publicly disclosed. The firm has not disclosed any recent closed fund or deployment milestone that would update its posture beyond the earlier portfolio described. What distinguishes FoodFutureCo is its founder's background in natural resources banking — a lens that treats food as a systemic infrastructure bet rather than a consumer trend. The firm's thesis is that agricultural value chains will undergo the same capital-intensive transformation seen in energy, but it lacks the scale of a multi-billion-dollar climate fund.
General information
Firm type
Single Family Office
Year founded
2010
AUM
Undisclosed
Location
Region
North America
Country
United States
City
New York
Corporate office
New York, NY, United States
Principals
Rob Kaplan
Founder and Managing Partner
Sector focus
Frequently asked questions
Who runs investment decisions at FoodFutureCo?
Rob Kaplan, the founder and managing partner, makes all investment decisions. Kaplan previously co-headed the Global Natural Resources Group at Goldman Sachs before founding the firm in 2010 (per his Crunchbase profile, 2024).
How does FoodFutureCo source proprietary deal flow?
Kaplan's network from his natural resources banking career provides a pipeline of founders addressing supply-chain inefficiencies. The firm also participates in food-tech accelerators and co-invests with specialized venture firms like AgFunder and Cultivian Sandbox.
Is FoodFutureCo structured as a single family office or does it operate more like a venture firm?
FoodFutureCo operates as a single-family office that functions like a venture capital firm, making direct early-stage investments in food technology companies. It does not manage outside capital in a traditional fund structure.
What investment stages does FoodFutureCo typically target?
The firm focuses on seed and Series A rounds, with check sizes ranging from $500,000 to $2 million. It typically leads or co-leads investments in companies developing sustainable proteins, precision fermentation, and agricultural technologies.
Which sectors does FoodFutureCo explicitly avoid?
The firm avoids late-stage growth equity, real estate, and traditional consumer goods outside the food system. It does not invest in publicly traded securities or hedge funds.
Does FoodFutureCo participate in fund commitments or only direct deals?
The firm limits its activity to direct co-investments and does not commit to outside venture funds. It occasionally joins syndicated rounds with mission-aligned venture capital firms.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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