Asset Manager

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Foodtastic

Peter Mammas built Foodtastic into a $1B-system-sales Canadian restaurant franchisor with 27 acquired brands, including Dunkin' Canada rights signed in...

Foodtastic

Foodtastic was founded in 2016 by CEO Peter Mammas and is headquartered in Montreal, with an additional office in Mississauga, Ontario. The firm functions as a franchisor and brand aggregator, acquiring established restaurant chains and scaling them through franchise development across Canada. The platform reports cumulative systemwide sales exceeding $1 billion, up from roughly $50 million in its early years (per firm website). The firm's strategy is concentrated in consumer-facing restaurant assets, spanning premium casual dining, quick-service, specialty coffee, and bar-and-entertainment concepts. Its portfolio includes Milestones, Second Cup, Pita Pit, La Belle et La Bœuf, and Rôtisseries Benny. More recent transactions add global franchise rights for Dunkin' in Canada, announced May 2026, and Jimmy John's, which began Canadian expansion with a plan for 12 locations by year-end 2025 (per firm website). Foodtastic also acquired Central Social Hall in February 2026. The firm typically buys banners outright and then layers on a centralized franchising infrastructure — a model distinct from a traditional private equity fund. Geographically, operations remain concentrated in Canada, though the Dunkin' deal signals an ambition to bring international brands into the domestic market under local master franchise agreements. The company states it counts over 1,200 restaurants and employs a team that supports franchisees with site development, supply chain, and marketing. The structural shape is a privately held operating company, not a disclosed single-family office or a regulated fund manager. In May 2026, Foodtastic signed a deal with Dunkin' to open hundreds of Canadian locations, adding scale to an already dense franchising portfolio (per firm website). No external fundraising rounds or institutional limited partners are disclosed in available materials. What distinguishes Foodtastic's architecture is its pure-play franchising aggregation inside a private corporate entity. Rather than raising a blind pool of capital, the firm appears to acquire brands on its own balance sheet and then monetize through unit-level franchise royalties — a model that aligns capital deployment directly with operating throughput rather than fund-level return windows. Succession and governance details beyond CEO Peter Mammas are not publicly documented.

General information

Firm type

Asset Manager

Year founded

2016

AUM

Undisclosed

Location

Region

North America

Country

Canada

City

Montreal

Corporate office

9300 Trans Canada Route, suite 310, Saint-Laurent, Quebec H4S 1K5, Canada

Additional offices

Mississauga, Ontario, Canada

Principals

Peter Mammas

CEO

Sector focus

Consumer & Retail

Frequently asked questions

Who runs investment decisions at Foodtastic?

CEO Peter Mammas leads the firm; acquisition and franchise development decisions are made through the internal corporate structure, though specific investment committee members beyond Mammas are not publicly disclosed. The sourcing model relies on buying established restaurant brands outright and then scaling them through franchise operators.

How does Foodtastic source its acquisitions?

The firm has historically targeted Canadian restaurant chains with existing brand equity and franchise networks, acquiring them from founders or corporate parents. Recent deals, such as the Dunkin' master franchise rights and Jimmy John's Canadian rollout, suggest direct negotiation with international brand owners to bring banners into Canada.

Is Foodtastic structured as a family office or a private equity firm?

Foodtastic operates as a privately held franchisor and brand aggregator, not a single-family office or a blind-pool private equity fund. It acquires restaurant brands onto its own corporate balance sheet and generates revenue through franchise royalties and system sales rather than managing third-party capital.

Does Foodtastic operate any of its own restaurant locations?

While the firm is primarily a franchisor, it may operate some corporate-owned locations as part of brand incubation and quality control. The disclosed model emphasizes franchise partnerships, with over 1,200 total restaurants across the platform and a franchisee-focused support infrastructure.

Which sectors does Foodtastic explicitly avoid?

The firm is exclusively focused on the restaurant and foodservice industry. Available materials do not indicate any activity outside consumer-facing dining brands, making non-restaurant verticals effectively outside its mandate.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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