Asset ManagerRIA · CRD 128040SEC-Registered

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Footprints Asset Management & Research

Footprints Asset Management & Research opened its doors in Omaha in 2004, launched by Brian Yacktman, who took the concentrated-value philosophy he...

Footprints Asset Management & Research

Footprints Asset Management & Research opened its doors in Omaha in 2004, launched by Brian Yacktman, who took the concentrated-value philosophy he absorbed from his father, legendary fund manager Don Yacktman, and aimed it at smaller companies. The firm is not a family office but an independent asset manager built on a single investment framework: buy durable, cash-generative franchises when they are temporarily out of favor and hold them until the market re-rates the business. Strategy runs across two mutual funds and separate accounts, all executing a high-conviction, low-turnover game plan. The mandate spans market capitalizations from roughly $2 billion down to micro-cap, with the portfolio typically holding 20 to 35 names. Sector weights are an output of stock selection, though the team has historically found opportunities in financials, healthcare, consumer discretionary, and communication services. The framework deploys an owner's-earnings lens — treating public equities as fractional business ownership — and avoids macro bets or factor tilts. Behavioral edge is central to how the firm sources ideas; the research process hunts for short-term earnings disappointments or regulatory overhangs that obscure durable competitive advantages. The firm is lean by design, operating with a team of about a dozen investment and operations professionals in Omaha. In May 2024, Footprints re-opened the Footprints Discover Value Fund to new investors after a multi-year soft close, signaling a tactical view that the small- and mid-cap opportunity set had widened enough to absorb additional flows (per the firm, May 2024). The re-opening of a concentrated strategy after a prolonged gate is a deliberate capacity-management signal — and one the firm has used sparingly over two decades. Succession and philosophy continuity form the firm's structural spine. Brian Yacktman's investment doctrine is a direct intellectual descendent of the Yacktman Asset Management playbook but scaled for smaller, less-followed companies. The firm operates independent of the larger Yacktman franchise, with no shared parent or pooled economics, yet the analytical DNA overlaps: both shops prize high returns on tangible capital, management that thinks like owners, and the patience to wait years for a thesis to play out. That lineage gives a 20-year-old boutique a multi-generational investment identity unusual for an independent manager of its size.

General information

Firm type

Asset Manager

Year founded

2004

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Omaha

Corporate office

Omaha, NE, United States

Principals

Brian K. Yacktman

President and Chief Investment Officer

Sector focus

Enterprise SoftwareConsumer DiscretionaryFinancial ServicesHealthcareIndustrialsCommunication Services

Frequently asked questions

How does Footprints' investment philosophy differ from a standard value manager's?

Footprints uses a concentrated, owner's-earnings approach that treats public stocks like private businesses. The firm targets companies with durable competitive advantages that generate high returns on tangible capital, buying during temporary dislocations. Holding periods stretch well beyond the industry average — low turnover and high conviction define the portfolio.

What is Brian Yacktman's investment lineage and how does it shape the firm?

Brian Yacktman is the son of Don Yacktman, founder of Yacktman Asset Management and a widely followed value investor. The younger Yacktman absorbed the same high-quality, long-horizon philosophy but applied it to smaller-cap companies. Footprints operates independently from the Yacktman franchise, with no shared parent or pooled economics, but the analytical DNA — emphasis on owner's earnings, capital returns, and management alignment — is a direct intellectual descendent of that tradition.

Why did Footprints close and later re-open its Discover Value Fund to new investors?

The firm soft-closed the Footprints Discover Value Fund when the strategy approached its capacity limit, a discipline designed to protect existing investors from the performance drag of deploying too much capital into small- and mid-cap markets. In May 2024, Footprints re-opened the fund, indicating that the opportunity set had expanded and onerous capacity constraints had eased. The move is consistent with a shop that has used gates sparingly and deliberately over two decades.

What market capitalization range does Footprints typically target?

Footprints invests across small-, mid-, and occasionally micro-cap companies, generally targeting businesses with market capitalizations below $10 billion. The portfolio typically holds 20 to 35 names drawn from a universe the firm believes is underfollowed by larger institutional managers and where temporary earnings disappointments or sector disfavor create price-value gaps.

Does Footprints run separate accounts in addition to its mutual funds?

Yes. Footprints manages separate accounts alongside its two mutual funds, executing the same concentrated, low-turnover equity strategy across all vehicles. The separate account platform serves institutional and high-net-worth clients seeking direct portfolio ownership rather than pooled fund exposure.

How does Footprints source investment ideas?

Idea generation is rooted in behavioral filtering — the team screens for companies hit by short-term earnings misses, sector rotation, or regulatory noise that obscures durable business quality. The research process relies on fundamental analysis of financial statements, management track records, and industry structures rather than sell-side research or macroeconomic calls.

Is Footprints connected to Yacktman Asset Management beyond the family link?

No. The two firms are legally and economically separate entities with no shared parent, overlapping ownership, or pooled investment resources. Brian Yacktman founded Footprints independently in 2004, and the firm has operated from Omaha with its own team, research process, and fund lineup since inception. The connection is philosophical and intellectual, not structural.

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