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FPC Investment Advisory
Founded in 1994, FPC Investment Advisory is a registered investment advisor based in Petaluma, California. The firm provides asset management and financial...
FPC Investment Advisory
Founded in 1994, FPC Investment Advisory is a registered investment advisor based in Petaluma, California. The firm provides asset management and financial planning services to individuals, high-net-worth families, and corporate clients. Unlike broker-dealers or bank-affiliated wealth managers, FPC's RIA structure binds the firm to a fiduciary standard, requiring it to place client interests ahead of its own — a structural commitment that shapes everything from fee design to investment selection. FPC constructs portfolios drawing on a mix of public equities, fixed income, and alternative investments, with a particular focus on direct indexing and tax-aware strategies that appeal to families managing concentrated stock positions. The firm deploys capital through both in-house managed strategies and third-party fund allocations, allowing clients to access private equity, private credit, and real estate without building those capabilities internally. While specific portfolio companies are not publicly disclosed, the firm's Northern California location suggests natural exposure to technology-sector wealth and the liquidity events that drive demand for its tax-planning services. With operations centered in Sonoma County, FPC serves a regional client base that includes vineyard owners, technology executives, and multi-generational family businesses. The firm has not publicly disclosed its assets under management or total professional headcount, operating with the privacy typical of RIAs that manage concentrated family relationships rather than institutional-scale mandates. FPC maintains no additional offices beyond its Petaluma headquarters, and no adjacent philanthropic or operating vehicles are publicly documented. FPC's structural differentiator lies in its independence and longevity. In an industry where RIAs frequently sell to consolidators or roll up into larger platforms, FPC has remained privately held and operationally autonomous for more than 30 years. For families seeking a fiduciary relationship unencumbered by corporate parent priorities or product-manufacturing conflicts, that continuity represents a genuine governance advantage — one increasingly rare in modern wealth management.
General information
Firm type
Bank / Wealth / Trust
Year founded
1994
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Petaluma
Corporate office
Petaluma, CA, United States
Frequently asked questions
Is FPC Investment Advisory a fiduciary?
Yes. As a registered investment advisor, FPC operates under the fiduciary standard established by the Investment Advisers Act of 1940. This legally obligates the firm to act in its clients' best interests, disclosing conflicts and placing client interests ahead of its own — a higher bar than the suitability standard that governs broker-dealers.
What investment services does FPC provide?
FPC offers asset management, financial planning, and wealth advisory services drawing on public equities, fixed income, and alternative investments. The firm emphasizes tax-aware portfolio construction, a common priority among Northern California clients managing appreciated stock positions or business sale proceeds.
Does FPC run its own funds or allocate to external managers?
FPC uses a hybrid approach, deploying client capital through both in-house managed strategies and carefully selected third-party fund commitments. This allows clients to gain exposure to private equity, private credit, and real estate without FPC needing to build or maintain those investment capabilities internally.
Who are FPC's typical clients?
The firm serves individuals, high-net-worth families, and corporations, with a client base concentrated in Northern California's wine country and technology corridors. Typical clients include vineyard owners, technology executives navigating IPO or acquisition liquidity, and multi-generational family businesses.
Is FPC affiliated with a bank or larger financial institution?
No. FPC has remained independently owned and operated since its founding in 1994. It is not affiliated with any bank, broker-dealer, insurance company, or wealth management consolidator — a structure that eliminates product-manufacturing conflicts and corporate parent priorities from the advisory relationship.
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