Bank / Wealth / TrustRIA · CRD 137587SEC-Registered

Updated:

Franco Financial Advisors

Franco Financial Advisors is an SEC-registered investment adviser in New York, NY, registered since 2022. The firm manages $72 million in regulatory assets.

Franco Financial Advisors logo

Franco Financial Advisors

Franco Financial Advisors is an SEC-registered investment adviser in New York, NY, registered since 2022. The firm manages $72 million in regulatory assets. It has 3 employees, including 2 investment advisers.

General information

Firm type

Bank / Wealth / Trust

Year founded

2022

AUM

Undisclosed

Location

Region

North America

Country

United States

City

New York

Corporate office

New York, United States

Frequently asked questions

How does Franco Financial Advisors structure its client engagements?

The firm operates on a fee-only, advisory basis rather than as a broker-dealer. This means compensation comes directly from clients as a percentage of assets under management or a fixed planning fee, not from commissions on product sales. The structure creates a fiduciary duty to recommend strategies that best serve the client, eliminating the incentive to push proprietary funds or high-commission products.

What investment approach does the firm use?

Franco Financial Advisors employs an asset-allocation framework centered on public equities and fixed income, implemented through third-party ETFs and mutual funds. Portfolios are calibrated to each client's risk tolerance, tax situation, and withdrawal needs. The firm prioritizes low-cost, transparent vehicles and avoids market-timing strategies, instead rebalancing systematically and integrating tax-loss harvesting throughout the year.

Does the firm have a minimum asset requirement for new clients?

The firm's minimums are not publicly published, though its boutique structure and service model suggest a threshold that aligns with high-touch advisory. Fee-only RIAs serving professionals and business owners in the New York market typically set minimums between $500,000 and $1 million, but any specific figure is undisclosed on the firm's public materials.

How does the firm handle tax planning versus portfolio management?

Unlike practices that outsource tax strategy to an outside CPA, Franco Financial Advisors weaves tax considerations into ongoing portfolio management. This includes locating tax-inefficient assets inside retirement accounts, harvesting losses in taxable accounts, and sequencing withdrawals to minimize the client's lifetime tax burden. The integration is a core differentiator from platforms that treat tax planning as a separate, annual exercise.

Is Franco Financial Advisors a single-family office or does it serve multiple clients?

The firm is not a single-family office. It operates as a registered investment advisor serving multiple individual and family clients, primarily in the New York region. Its service model reflects a multi-client wealth management practice rather than the consolidated balance-sheet structure of a dedicated family office.

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