Private EquityRIA · CRD 156819SEC-RegisteredPrivate Fund Adviser

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Freeman Spogli & Co

Freeman Spogli & Co, founded in 1983 by Brad Freeman and Jim Spogli, is a Los Angeles-based private equity firm focused on consumer and retail buyouts.

Freeman Spogli & Co

Freeman Spogli & Co is an SEC-registered investment adviser in Los Angeles, CA, registered since 2012. The firm manages approximately $6.2 billion in regulatory assets. It has 35 employees and 28 investment advisers.

General information

Firm type

Private Equity

Year founded

1983

AUM

Below $5B (Altss estimate)

Location

Region

North America

Country

United States

City

Los Angeles

Corporate office

Los Angeles, CA, United States

Additional offices

New York, NY, United States

Principals

H. Bradford Freeman

Co-Founder

James H. Spogli

Co-Founder

Sector focus

ConsumerRetailHealthcare ServicesBusiness ServicesIndustrial Tech

Frequently asked questions

Who runs investment decisions at Freeman Spogli?

The firm is led by co-founders H. Bradford Freeman and James H. Spogli, along with a team of partners who oversee investment committee decisions. The managing directors on the investment team evaluate buyout and growth equity opportunities, typically requiring unanimous partner approval for control investments.

How does Freeman Spogli source proprietary deal flow?

Freeman Spogli sources deal flow through its long-established network in the retail and consumer sectors, including relationships with management teams, investment banks, and industry executives. The firm's sector specialization and track record of taking companies public help generate repeat business from management teams.

Is Freeman Spogli structured as a family office or a traditional private equity firm?

Freeman Spogli operates as a traditional middle-market private equity firm, not as a family office. It raises institutional capital through limited partner commitments and manages multiple funds with a formalized investment process. The co-founders are principal investors alongside institutional LPs.

Does Freeman Spogli participate in fund commitments or only direct deals?

Freeman Spogli primarily focuses on direct investments—control buyouts and growth equity—in the companies it targets. It does not typically invest as a fund-of-funds or commit capital to other private equity firms. Its LPs are institutional investors such as pension funds and endowments.

What investment stages does Freeman Spogli typically target?

The firm targets control buyouts and recapitalizations of established middle-market companies, with enterprise values typically between $100 million and $1 billion. It also makes growth equity investments in earlier-stage companies with proven revenue models.

What is Freeman Spogli's known posture on co-investments alongside external GPs?

Freeman Spogli generally does not co-invest alongside external general partners; it prefers to lead its own deals. The firm may accept minority positions in situations where it has sector expertise or a strategic relationship with the sponsor.

Where does the underlying wealth come from for Freeman Spogli?

The firm's capital comes from institutional investors including public pension funds, corporate pension funds, insurance companies, and endowments. The co-founders also maintain personal investment stakes in the firm's funds.

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