Updated:
FreightWise
FreightWise is a leading provider of transportation management systems – including Kuebix TMS and OnKue – plus transportation management services for shippers.
FreightWise
FreightWise is a leading provider of transportation management systems – including Kuebix TMS and OnKue – plus transportation management services for shippers.
General information
Firm type
Asset Manager
Year founded
2014
Location
Region
North America
Country
United States
City
Brentwood
Corporate office
Brentwood, TN, United States
Principals
Chris Cochran
CEO
Sector focus
Frequently asked questions
Who runs investment decisions at FreightWise?
The firm’s website and public filings do not disclose an investment committee or deal-team structure. CEO Chris Cochran is the only named executive publicly associated with the firm. The acquisition of Kuebix in 2023 is the sole observable capital-deployment event, but the decision-making architecture behind it — whether Cochran alone, a board, or an external capital partner — is not publicly documented.
Is FreightWise structured as a family office or an operating company?
FreightWise operates as an operating company — a logistics-technology and managed-services business — rather than a family office. It generates revenue from shipper customers via software subscriptions and managed-service fees, not by managing a single family’s capital. The firm’s website and public records do not reference any family-wealth origin or a portfolio of passive investments.
Does FreightWise make venture-capital or private-equity investments?
There is no public evidence that FreightWise allocates capital to third-party funds or direct minority investments. The firm’s one known transaction is the 2023 acquisition of the Kuebix TMS platform, a strategic corporate acquisition rather than a financial-portfolio investment. Its business model centers on operating logistics software and services rather than deploying a capital base.
How does FreightWise source its deal flow?
FreightWise does not operate as a deal-sourcing investment firm. Its revenue comes from selling transportation management software and managed logistics services directly to shippers. The carrier-partner program described on its website functions as a marketplace where trucking and parcel carriers gain exposure to FreightWise’s 4,000-plus shipper users, not as a capital-allocator deal-sourcing pipeline.
What is FreightWise’s relationship with Kuebix?
FreightWise acquired Kuebix in 2023, bringing the 15-plus-year-old transportation management system under its corporate umbrella. Kuebix now operates as a FreightWise product line alongside OnKue, a lighter-weight TMS. The acquisition gave FreightWise a large installed base of shippers and a mature API-integration framework, which it now sells both as a standalone SaaS and as the technology backbone for its managed transportation services.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
Need institutional-grade insight on asset managers?
Altss delivers:
Prefer a guided tour?
We’ll walk you through: