FreightWise

FreightWise

FreightWise operates as a hybrid logistics-software and managed-services provider out of Brentwood, Tennessee, led by CEO Chris Cochran. The firm acquired the Kuebix transportation management system in 2023, a platform in use since 2008, and now runs it alongside a lighter-weight TMS called OnKue. Its customer base spans brands, manufacturers, and distributors that collectively dispatch tens of thousands of loads per day through the platform. The firm’s strategy combines three core functions: a SaaS transportation management system, outsourced managed transportation services that design and operate shippers’ supply chains, and a freight audit-and-payment module that consolidates carrier invoices. On the technology side, Kuebix integrates via public APIs with ERPs, warehouse management systems, and national carrier databases. The managed-services layer puts FreightWise employees into the shipper’s daily quoting, carrier selection, and tracking workflows, with the firm claiming an average 17% annual freight-cost reduction for customers. The customer mix tilts toward small and midsize shippers who lack in-house logistics procurement teams, a segment the company explicitly targets with its OnKue TMS — a stripped-down version of Kuebix offered at a lower price point. The firm reports more than 4,000 users across the Kuebix and OnKue platforms. No employment count, AUM, or deployment figures are publicly disclosed. In addition to shipper-facing products, FreightWise operates a carrier-partner program that gives trucking and parcel carriers access to its shipper network in exchange for premium placement inside the TMS. The website’s resource section publishes freight-market commentary, including a 2026 guide on cargo-theft prevention and a parcel-rate update, positioning the firm as an active market participant rather than a passive software vendor. FreightWise’s structural distinction is its insistence on bundling software and labor. Most TMS vendors sell a subscription and leave shippers to staff the desks; FreightWise embeds its own logistics team into customer operations, effectively becoming the shipper’s transportation department. That model makes the firm’s revenue partially contingent on realized freight savings, aligning it with outcomes rather than seat licenses — a rarity in an industry still dominated by per-user SaaS pricing.