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Friend Skoler & Co.
Friend Skoler & Co. was co-founded by Alexander A. Friend and Steven F.
Friend Skoler & Co.
Friend Skoler & Co. was co-founded by Alexander A. Friend and Steven F. Skoler, two operators-turned-investors who each have over 35 years of experience working with middle-market companies. Both graduated from Harvard University and later earned MBAs from the Stanford Graduate School of Business, with Mr. Friend recognized as an Arjay Miller Scholar. Before forming the firm, both principals held direct operational roles, including President and Vice President positions at Madan Plastics and Kenlin Pet Supply, grounding their investment approach in hands-on business building. The firm concentrates exclusively on the smaller end of the middle market, targeting companies with valuations between $10 million and $100 million, annual revenues above $10 million, and historical EBIT exceeding $1 million. Its strategy spans buyouts, growth equity, and management buyouts, with per-deal equity checks ranging from $3 million to $20 million. The firm structures both control and minority investments, using its capital for recapitalizations, growth financing, or acquisition support. Known portfolio companies include Accessories Marketing, Inc., Ballet Jewels, LLC, and Woodstream Corporation, along with pet-care businesses such as Petmatrix LLC and United Pet Group Inc., illustrating a long-running thematic interest in branded consumer and pet sectors alongside niche industrials. The geographic focus, while not stated as a constraint, shows concentration in North American-based businesses. Friend Skoler emphasizes patient, long-term partnerships, with its founding principals' personal capital representing a material portion of every investment. The firm's lean structure centers on the two Managing Directors, supported by a network cultivated over three decades. Board memberships held by the founders at former and current investments — including CNC Global Limited, Event Photography Group, and Hopkins Manufacturing Corp. — reveal a portfolio biased toward stable cash-flowing businesses. While no separate philanthropic arm or adjacent real-asset vehicle is publicly noted, the firm highlights employee ownership through equity option plans and incentive programs at the portfolio level, aligning management teams with its long-duration hold strategy. Friend Skoler is structurally distinct for a firm of its vintage because it operates like a permanent-capital partnership rather than a traditional blind-pool fund manager. There is no public record of a traditional fund cycle with time-limited vehicles; instead, the firm underwrites each transaction using direct principal capital, allowing it to hold investments indefinitely. This architecture removes the pressure of mandated exits and enables the firm to maintain the attractive misalignment between its flexible, patient checkbook and the shorter-cycle institutional capital competing in the lower middle market.
General information
Firm type
Private Equity
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
West Caldwell
Corporate office
PO Box 502, West Caldwell, NJ 07007, United States
Principals
Alexander A. Friend
Managing Director
Steven F. Skoler
Managing Director
Sector focus
Frequently asked questions
Who runs investment decisions at Friend Skoler & Co.?
All investment decisions are led by the two Managing Directors, Alexander A. Friend and Steven F. Skoler. Both co-found the firm and have over 35 years of experience as investors and operators in middle-market companies. They operate without a formal investment committee beyond the two of them, and their own capital represents a material portion of every transaction.
How does Friend Skoler & Co. source its deal flow?
The firm's sourcing relies on the multi-decade networks of its two founders, built through direct operating experience and board memberships at companies like Kenlin Pet Supply, Woodstream Corporation, and Hopkins Manufacturing Corp. Friend Skoler does not publicize a dedicated business-development team, suggesting a relationship-driven model common among established lower-middle-market investors who rely on proprietary inbound opportunities from intermediaries, former management partners, and industry contacts.
Is Friend Skoler & Co. a single family office or a traditional private equity fund?
Friend Skoler is structured as a private equity firm, not a family office. However, it does not appear to raise traditional blind-pool institutional funds with fixed lifetimes. The firm deploys principal capital from its Managing Directors, meaning it can hold assets indefinitely without the typical pressure to exit within a 5- to 7-year fund cycle. This makes it behave more like a permanent-capital investor than a typical sponsor.
What investment size and company profile does the firm target?
The firm targets companies in the smaller end of the middle market, typically with valuations between $10 million and $100 million. It looks for businesses generating at least $10 million in annual revenue and $1 million in historical EBIT. Per-transaction equity investments range from $3 million to $20 million, and the firm makes both control and minority investments.
Does Friend Skoler participate in fund commitments or only direct deals?
Friend Skoler conducts only direct deals and does not operate as a fund-of-funds or make commitments to outside general partners. The firm uses its own capital to invest directly into operating companies through buyouts, growth equity, and management buyout transactions.
Which sectors does Friend Skoler & Co. explicitly avoid?
The firm does not publish an explicit avoidance list. The known portfolio, which includes businesses such as Petmatrix LLC, United Pet Group Inc., and Accessories Marketing, Inc., suggests a preference for branded consumer products, pet care, and niche manufacturing. It appears to avoid sectors requiring rapid technological disruption, remaining focused on established, cash-flowing businesses.
How does the firm handle management equity and incentives at its portfolio companies?
The firm structures deals so management and team members can share in the benefits of ownership through equity option plans and incentive bonus programs. The co-founders describe the relationship with management teams as a partnership, and they emphasize providing support on add-on acquisitions, executive recruitment, and operational strategy. This approach aims to align incentives for long-term value creation.
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