Friss Fraudebestrijding B.V.

Friss Fraudebestrijding B.V.

Friss Fraudebestrijding B.V. was founded in 2005 in Utrecht, Netherlands, originally operating as a fraud investigation consultancy. Jeroen van den Berg, the long-serving CEO, has overseen the transition from human-led analysis to a technology-first approach. The firm's core product, the Friss Platform, uses AI/ML models to score claims for fraud risk, linking structured and unstructured data sources. The platform covers property, casualty, health, and life insurance lines. Insurers including Achmea and several Lloyd's syndicates are confirmed users (per public disclosures). Friss has maintained a Netherlands-focused client base while expanding into Belgium, Germany, and the UK. Friss employs approximately 120 professionals, split between product development and client-facing roles. The firm operates only from its Utrecht headquarters. In 2024, it introduced a fully automated claims-validation module for low-value claims, reducing manual review times per insurer by up to 60% (per the firm's published case studies). No external investment rounds or parent-company ownership has been publicly disclosed. Friss's structural differentiator is its investment in a proprietary model training pipeline that ingests both historical claims data and new fraud patterns flagged by the client network. This creates a feedback loop that the firm claims improves detection rates by roughly two percentage points annually. The company remains privately held and appears to be owner-operated.