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Fulcrum Equity Partners
Fulcrum Equity Partners is an Atlanta growth-equity firm targeting lower-middle-market technology and healthcare companies across the Southeast.
Fulcrum Equity Partners
Fulcrum Equity Partners is an SEC-registered investment adviser in Atlanta, GA, registered since 2026. The firm manages approximately $1.2 billion in assets. It has 27 employees and 16 investment advisers.
General information
Firm type
Private Equity
Year founded
2006
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Atlanta
Corporate office
Atlanta, GA, United States
Principals
Jeffrey Muir
Managing Partner
Philip Lewis
Partner
Thomas Greer
Partner
Sector focus
Frequently asked questions
Who runs investment decisions at Fulcrum Equity Partners?
Managing Partner Jeffrey Muir and Partners Philip Lewis and Thomas Greer form the core investment committee. The three co-founded the firm in 2006 and remain the primary decision-makers on new platform investments. Fulcrum supplements its partnership with an operating partner network that participates in due diligence and portfolio company governance, but final investment committee authority rests with the named partners.
What investment stages does Fulcrum Equity Partners target?
Fulcrum concentrates on growth-stage companies generating $3 million to $20 million in revenue. The firm writes equity checks between $5 million and $25 million for expansion capital, acquisition financing, management buyouts, and founder liquidity events. This sits between early-stage venture and larger buyout funds, a segment where Southeastern companies historically had fewer institutional options.
How does Fulcrum Equity Partners source deals in the Southeast?
The partnership relies on a two-decade regional network built through previous operating roles and portfolio company relationships across Georgia, North Carolina, Tennessee, and Texas. Fulcrum's operating partner cadre — former CEOs and division presidents — frequently surfaces proprietary opportunities through personal relationships with founders and intermediaries. The firm has historically been the first institutional investor in many of its platform companies.
Does Fulcrum Equity Partners use the SBIC program?
Yes. Fulcrum has utilized Small Business Investment Company (SBIC) licensing to access SBA-guaranteed leverage, supplementing private limited partner commitments. This structure allows the firm to increase its investable capital base while maintaining its lower-middle-market focus — a model used by other Southeastern growth funds to compete with larger unregulated pools.
Which sectors does Fulcrum Equity Partners explicitly avoid?
Fulcrum's investment criteria exclude capital-intensive manufacturing, commodities, real estate, and financial services. The firm has never invested in biotechnology or pharmaceutical development, preferring healthcare IT and tech-enabled services over drug discovery. Consumer-facing retail and hospitality are also outside scope, reflecting the partnership's enterprise B2B orientation.
How is Fulcrum Equity Partners structured for portfolio company oversight?
Fulcrum embeds operating partners — typically former CEOs or senior functional executives — into each portfolio company's board or strategic advisory structure. These operators provide hands-on support in sales, product, and financial operations, distinguishing Fulcrum's engagement from passive minority investing. The operating partner network is not a full-time employment model; members serve on multiple boards and are compensated through carried interest and board fees.
What is Fulcrum Equity Partners' geographic footprint?
The firm invests primarily in the Southeast and Mid-Atlantic, with concentration in Georgia, North Carolina, Tennessee, and Texas. Fulcrum will selectively review opportunities in adjacent states when the deal fits its sector and stage parameters, but the partnership has publicly stated a preference for companies within a single-day drive of its Atlanta headquarters to facilitate operational engagement.
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