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Full Harvest Technologies
Full Harvest Technologies was founded in 2015 by Christine Moseley, who started the company after observing the scale of on-farm food waste caused by...
Full Harvest Technologies
Full Harvest Technologies was founded in 2015 by Christine Moseley, who started the company after observing the scale of on-farm food waste caused by retailers' cosmetic standards. The company grew out of Moseley's experience in agriculture and technology, initially operating as a direct intermediary before building a proprietary marketplace platform that standardized the sale of imperfect produce. The company's platform allows growers to list surplus or cosmetically flawed produce and connects them with buyers such as juice companies, soup manufacturers, and food service operators. Full Harvest Technologies covers multiple fresh produce categories and has disclosed partnerships with large agricultural regions in California and Mexico. The firm raised a $15 million Series A led by Astanor Ventures in 2022, and has also drawn investment from the Yield Lab, indicating a climate- and waste-reduction thesis. Team size remains undisclosed, but publicly filed fundraising documents show the company has raised approximately $35 million in total equity. The company operates primarily from San Francisco, with no additional offices publicly disclosed. In June 2023, Full Harvest Technologies announced a partnership with a major produce distributor to expand its west coast sourcing network. Unlike many agtech marketplaces that focus only on direct-to-consumer sales, Full Harvest Technologies' structural differentiator is its B2B focus on the industrial and foodservice supply chain — a segment where cosmetic standards drive significant waste. The company's platform also creates data transparency on pricing and volume for a historically opaque part of the agricultural market.
General information
Firm type
Asset Manager
Year founded
2015
AUM
Undisclosed
Location
Region
North America
Country
United States
City
San Francisco
Corporate office
San Francisco, CA, United States
Principals
Christine Moseley
Founder & CEO
Sector focus
Frequently asked questions
Who runs investment decisions at Full Harvest Technologies?
Christine Moseley, founder and CEO, oversees overall strategy and capital allocation. The board includes venture investors from funds such as Astanor Ventures and the Yield Lab, who influence major financing rounds.
How does Full Harvest Technologies generate revenue?
Full Harvest charges a commission on each transaction processed through its marketplace platform. Growers and buyers pay a listing or transaction fee, which the company does not publicly itemize.
What is Full Harvest Technologies' approach to food waste reduction?
The company targets the portion of farm output — estimated at 20% — that is rejected by retailers solely on appearance. By creating a secondary market for cosmetically imperfect produce, it diverts waste from landfills and generates new income for growers.
Does Full Harvest Technologies operate internationally?
The company primarily serves growers and buyers across the United States, with disclosed sourcing from California and Mexico. There is no public evidence of operations in other regions beyond North America.
Who are Full Harvest Technologies' primary competitors?
Full Harvest competes with Imperfect Foods (B2C), Apeel Sciences (post-harvest shelf-life extension), and traditional food brokers. Its B2B focus on industrial and foodservice buyers differentiates it from direct-to-consumer models.
What types of produce does Full Harvest's platform handle?
The platform handles a variety of fruits and vegetables, including items commonly culled for cosmetic defects such as carrots, cucumbers, lemons, lettuce, and stone fruit.
Has Full Harvest Technologies raised venture capital?
Yes. The company raised a $15 million Series A in 2022 led by Astanor Ventures, with prior funding from the Yield Lab and other agtech investors, totaling approximately $35 million in disclosed equity financing.
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