FullContact

FullContact

FullContact was founded as an identity resolution company, now owned within Ziff Davis's Martech Division alongside brands like Campaigner and Moz. Wealth origin is not publicly disclosed; the firm operates as a data platform rather than a traditional investment vehicle. Strategy centers on identity resolution and data enrichment via API, covering first-party data organization, audience insights, and omnichannel identifier mapping. Asset classes include enterprise software subscriptions and data services, with named deployments across MarTech/AdTech platforms, consumer brands, and publishers. The platform connects over 700 behavioral insights and claims match rates up to 85%. Geographic footprint extends across the United States. Team size and deployment totals are not publicly disclosed. Additional offices are in Palo Alto. The firm is certified SOC 2 Type II and maintains consumer-first privacy controls. No recent operational events from the last 24 months have been reported. A structural differentiator is the ownership by Ziff Davis, a vertically focused digital media conglomerate, which provides cross-portfolio capabilities and scale. This arrangement separates FullContact from standalone data vendors, embedding it within a larger martech ecosystem.