Get Rich Slowly

J.D. Roth founded the site in 2006, sold it in 2009, and reacquired it in 2019. He serves as the sole owner and primary writer. Guest contributors appear periodically, but Roth remains the named editorial lead and public face of the property.

No. Get Rich Slowly is exclusively a media property that publishes personal-finance content. It holds no regulatory licenses to manage capital, acts as neither a registered investment advisor nor an exempt reporting adviser, and has never operated a pooled investment vehicle or family-office mandate.

The editorial voice advocates for slow-motion wealth-building through frugality, debt elimination, and low-cost index-fund investing — influenced by figures like Warren Buffett and Jack Bogle. The site explicitly rejects get-rich-quick trading strategies and high-fee active management, framing wealth as the product of behavioral discipline over decades.

It is not. The firm name uses 'LLC' but operates as a solo media business. There is no private wealth to manage, no intergenerational transfer structure, and no investment team. The label does not reflect a family-office function.

Roth sold the property to a digital media company in 2009. Subsequent owners included Quinstreet and a private buyer. Under corporate ownership, the editorial strategy shifted toward SEO-optimized content. Roth repurchased the domain and archives in 2019 and restored his original long-form, narrative-driven approach.