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Give & Go Prepared Foods Corp.

Give & Go Prepared Foods is North America's largest manufacturer of thaw-and-sell baked goods, supplying in-store bakeries at Costco, Walmart, and Kroger.

Give & Go Prepared Foods Corp.

Founded in 1989, Give & Go Prepared Foods Corp. began as a small Toronto bakery under the direction of Oded Egozi. The firm built its business on a specific structural insight: supermarkets wanted fresh-bakery aromas and display cases without the labor, waste, and real estate of scratch baking. Give & Go solved this by perfecting frozen, pre-portioned dough and finished goods that store associates could simply thaw, display, and sell as 'fresh-baked.' That model turned the company into the dominant private-label and co-manufacturing partner for North America's largest grocery chains. The firm operates across three core categories: finished sweet baked goods, frozen cookie dough, and muffins. Its products reach consumers through in-store bakery departments, club stores, and foodservice channels. Known customers include Costco, Walmart, Kroger, and 7-Eleven, where Give & Go's Two-Bite Brownies, Cinnamon Rolls, and Celebration Cookies appear under retailer brands. The company runs a network of North American production facilities, with confirmed manufacturing bases in Canada and the United States. Deals are private and operational — the firm does not self-disclose deployment or AUM. Give & Go was acquired by Thomas H. Lee Partners in 2016 for a reported CAD 900 million. In May 2019, Mondelez International, Inc. announced a definitive agreement to acquire a significant majority interest in Give & Go from THL, with THL retaining a minority stake. Oded Egozi continued as President post-acquisition. The firm operates as a standalone entity within the Mondelez portfolio, maintaining its own brand identity and customer relationships. The company's structural differentiator is its frozen-to-thaw supply chain, purpose-built for the grocery perimeter. Rather than competing in the center-aisle packaged-goods aisle, Give & Go owns the in-store bakery real estate for retailers who lack the infrastructure to bake from scratch. This model creates high switching costs — retailers standardize on Give & Go's thaw-and-sell format across hundreds of stores, making displacement operationally difficult.

General information

Firm type

other

Year founded

1989

AUM

Undisclosed

Location

Region

North America

Country

Canada

City

Toronto

Corporate office

Toronto, Ontario, Canada

Principals

Oded Egozi

President

Sector focus

AgriTech & FoodTech

Frequently asked questions

Who runs day-to-day operations at Give & Go Prepared Foods?

Oded Egozi serves as President, a role he has held since co-founding the company in 1989. Egozi remained in that position through the company's sale to Thomas H. Lee Partners in 2016 and its subsequent acquisition by Mondelez International in 2019. He is the operational continuity behind the firm's three-decade growth from a single Toronto bakery to a continent-wide manufacturer.

Does Give & Go operate as an independent company or a subsidiary?

Since 2019, Give & Go has operated as a standalone entity within Mondelez International's portfolio, with the confectionery giant holding a majority interest. Thomas H. Lee Partners, the prior majority owner, retained a minority stake after the Mondelez transaction. The firm maintains its own brand, manufacturing footprint, and customer relationships rather than being fully absorbed into Mondelez's baked-goods division.

What is Give & Go's core business model?

The company manufactures frozen, pre-portioned baked goods that grocery retailers thaw and display in their in-store bakery departments. This allows supermarkets to offer 'fresh-baked' cookies, brownies, cinnamon rolls, and muffins without the capital investment, skilled labor, and food waste associated with on-site scratch baking. Give & Go's products usually appear under the retailer's own brand rather than a Give & Go consumer-facing label.

Who are Give & Go's largest retail partners?

Known customers include Costco, Walmart, Kroger, and 7-Eleven. The firm supplies both the club-store format — where products like Two-Bite Brownies are sold in bulk — and traditional grocery perimeter bakery departments. These relationships span thousands of North American retail locations and represent deeply embedded supply-chain partnerships rather than arms-length vendor agreements.

Does Give & Go have a consumer-facing brand?

While Give & Go is predominantly a private-label and co-manufacturing partner, it does own the 'Two-Bite' brand, known for miniature brownies and cupcakes sold in club-store channels. The vast majority of its production volume, however, reaches consumers under supermarket house brands, making the company largely invisible to end shoppers.

How does the Mondelez ownership structure affect Give & Go's operations?

Mondelez International disclosed the acquisition as a majority-interest deal, meaning Give & Go was not fully consolidated or rebranded. Oded Egozi retained the presidency, and the company continues to serve a broad set of grocery retailers, including some that compete with Mondelez's own branded snacks in the center aisle. The structure preserves Give & Go's customer-agnostic posture while giving it access to a global food conglomerate's balance sheet.

What baked-good categories does Give & Go produce?

The firm operates across three primary categories: finished sweet baked goods (brownies, cinnamon rolls), frozen cookie dough (for in-store baking), and muffins. Its specialization is frozen-to-thaw and frozen-to-bake products designed for the retail in-store bakery perimeter rather than the shelf-stable packaged-goods aisle.

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