Global Assets Advisory

Global Assets Advisory is registered with the SEC as an investment advisor, which legally binds the firm to a fiduciary standard when serving advisory clients. This means it must place client interests ahead of its own and disclose material conflicts of interest. The firm does not list a broker-dealer affiliation in its regulatory filings, suggesting advisory is its primary mode of operation.

Based on its SEC Form ADV, the firm serves individuals, high-net-worth individuals, and institutional clients. Its retail wealth management services target mass-affluent clients in the Florida market, while its institutional offering extends to small business retirement plans and non-profit organizations seeking outsourced investment management.

The firm has no disclosed disciplinary events in its SEC registration record. This is notable because small RIAs — particularly those formed during the breakaway advisor trend — occasionally carry legacy disputes from prior affiliations. The clean record may indicate a deliberate posture of regulatory conservatism.

The firm employs fundamental security analysis and strategic asset allocation across equities, fixed income, and alternative investments. Portfolios are built using direct individual securities along with mutual funds and ETFs. The firm does not operate proprietary fund vehicles, distinguishing it from asset managers that earn management fees on in-house products.

The firm is headquartered in Orlando, Florida, and its SEC registration authorizes advisory business in states where it has made the appropriate notice filings, including Texas and additional jurisdictions. The firm's business concentration reflects the demographic growth of central Florida, which has attracted wealth management practices serving retirees, business owners, and real estate investors. No additional offices are disclosed in public filings.

Ownership details are not publicly available beyond what appears in SEC filings, which are generally sparse for small private advisory firms. There is no evidence of outside private-equity backing or a consolidator roll-up strategy. This suggests the firm remains independently owner-operated, consistent with the traditional RIA model where founders maintain majority equity.

No proprietary mutual funds, ETFs, or private funds are associated with the firm in public records. This absence of in-house product manufacturing aligns with its registration as a pure advisory practice — it selects third-party investments rather than creating and distributing its own, reducing conflicts around product shelf placement and internal fee layering.