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Good & Well
Good & Well is James Van Bergh's Toronto impact investment firm backing early-stage companies building a more equitable and sustainable economy.
Good & Well
James Van Bergh founded Good & Well after building Benefit Systems, a publicly-listed B Corp in Europe. The firm operates from Toronto as a private investment vehicle focused on companies leading the way toward an equitable and sustainable economy. Van Bergh chairs Benefit Systems, which he established in 2004 in Poland. The firm invests in early-stage impact companies across scalable business models. Jonathan Shui, Director of Investments, previously managed over $3 billion at TD Asset Management. Portfolio companies include those empowering other businesses to deepen impact or enabling consumers to drive change through choices. Sectors targeted include climate, enterprise software, healthcare services, and education. Geographic scope centers on Canada with potential for broader North American exposure. The team comprises six professionals, including President Alexandra Baillie, who chairs the board of Realize Capital Partners, a Government of Canada Social Finance Fund manager. The firm also runs an annual Internship Program and Impact Challenge to engage next-generation leaders. No recent deployment events were publicly disclosed. Good & Well operates as a mission-driven private investment firm rather than a traditional family office or fund manager. Its structure blends direct impact investing with student engagement programs and sector advocacy, distinguishing it from firms focused solely on financial returns.
General information
Firm type
Private Equity
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
Canada
City
Toronto
Corporate office
Toronto, Canada
Principals
James Van Bergh
Founder and Chair of the Board
Alexandra Baillie
President
Jonathan Shui
Director of Investments
Sector focus
Frequently asked questions
Who makes investment decisions at Good & Well?
Jonathan Shui, Director of Investments, leads the deal team. Alexandra Baillie, President, oversees firm strategy. Founder James Van Bergh provides strategic support to portfolio companies. The team operates collaboratively with a flat structure (per firm website).
What investment stages does Good & Well target?
The firm targets early-stage companies, including seed and start-up stages. It invests in businesses where impact is integral to the value proposition (per firm website).
How does Good & Well source deals?
The firm accepts pitch materials via email and only responds to proposals demonstrating clear alignment with its impact goals. It does not publicly disclose a proprietary sourcing model (per firm website).
Does Good & Well operate as a single family office or a venture firm?
Good & Well describes itself as a private investment firm, not a family office or venture capital fund. Its structure is a mission-driven asset manager with a small team and a focus on impact, student engagement, and sector growth (per firm website).
What is Good & Well's relationship to Benefit Systems?
James Van Bergh founded Benefit Systems in Poland in 2004 and chairs its board. Benefit Systems is a separate publicly-listed B Corp. Good & Well is an independent vehicle with no disclosed cross-ownership (per firm website).
Does Good & Well participate in fund commitments or only direct deals?
The firm invests directly in companies rather than through funds. Alexandra Baillie chairs Realize Capital Partners, a fund-of-funds manager for the Government of Canada's Social Finance Fund, indicating indirect exposure via that role (per firm website).
Where does the underlying wealth at Good & Well come from?
The firm does not disclose the origin of its capital. James Van Bergh's wealth is linked to his founding of Benefit Systems, but no explicit family or individual source is stated (per firm website).
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