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GoodRx
GoodRx is a digital health company headquartered in Santa Monica, California, that provides a prescription drug price comparison and savings platform.
GoodRx
GoodRx is a digital health company headquartered in Santa Monica, California, that provides a prescription drug price comparison and savings platform. The company was founded by Doug Hirsch, Trevor Bezdek, and Scott Marlette. GoodRx's platform allows consumers to compare prescription drug prices across more than 70,000 US pharmacies and access coupons for discounts as high as 80%. The company offers GoodRx Companion, a subscription service that adds discounts on dental, vision, lab, imaging, and online care for $14.99 per month. GoodRx also provides weight loss treatment services, including access to GLP-1 medications like Zepbound. The company operates solely through its digital platform and does not function as insurance. The company has disclosed no AUM, deployment figures, or team size. GoodRx has expanded beyond its core pharmacy discount product into telemedicine and subscription health services. It has not disclosed any additional offices beyond its Santa Monica headquarters. GoodRx's structural differentiator is that it operates as a purely digital price-transparency platform that enables direct consumer savings on prescription drugs and related healthcare services — without acting as an insurance company. The model relies on aggregating pharmacy prices and distributing coupons, fundamentally a technology and data play rather than a healthcare provider.
General information
Firm type
other
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Santa Monica
Corporate office
Santa Monica, CA, United States
Sector focus
Frequently asked questions
Who runs investment decisions at GoodRx?
GoodRx is a publicly traded company, and investment decisions are made by its executive leadership, including CEO Scott Marlette and the board of directors. The company does not operate as a family office or asset manager.
Is GoodRx structured as a family office or does it operate more like a venture firm?
GoodRx is a public digital health company, not a family office or venture firm. It generates revenue through pharmacy transaction fees and subscription services, and its capital allocation is managed internally.
Does GoodRx participate in fund commitments or only direct deals?
GoodRx does not make fund commitments or direct investment deals. As a public company, it primarily allocates capital to its own operations, including platform development and marketing.
What investment stages does GoodRx typically target?
GoodRx does not target investment stages; it is an operating business that provides prescription drug savings and telehealth services to consumers.
Which sectors does GoodRx explicitly avoid?
GoodRx explicitly avoids acting as an insurance company — its website states 'GoodRx is NOT insurance.' The company focuses solely on price transparency and discount services.
How is GoodRx related to its founders?
GoodRx was co-founded by Doug Hirsch, Trevor Bezdek, and Scott Marlette. Hirsch previously worked at Facebook and Yahoo; Marlette serves as CEO. The company went public in 2020.
Does GoodRx maintain philanthropic structures, and how are they separated?
GoodRx has not publicly disclosed any philanthropic foundation or separate charitable entity. Its corporate social responsibility activities, if any, are not a distinct investment vehicle.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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