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GRAWETY Venture Builder
GRAWETY Venture Builder, founded in 2019, co-creates mobility-tech startups using FinTech and IoT — rather than funding them as a passive VC.
GRAWETY Venture Builder
GRAWETY Venture Builder launched in 2019 as a venture builder rather than a traditional venture capital fund, co-founding and operating its own startups in mobility-aligned sectors. The firm is led by its founder, Grant, who brings over two decades of entrepreneurial experience and states a preference for investing knowledge, infrastructure, and operational support alongside capital. It describes its founding philosophy as a collaborative 'WE' approach, aiming to assemble specialized teams to build businesses from the ground up. The builder concentrates on companies that apply FinTech, TravelTech, IoT, and AI to mobility and daily routines. Its flagship project is FINES UA, a national traffic-ticket and car-insurance platform that serves over 3 million drivers in Ukraine and records more than 300,000 active users monthly. Another portfolio asset, eTOLLs EU, launched in February 2023 as a toll-road aggregation app covering eight European countries; it reached a €3 million valuation after a €450,000 investment from Imperia Holding in 2023. The portfolio also includes OMO Systems, an IoT platform that provides building-wide smart-home infrastructure for internet service providers, and PICSELL, an AI-powered retail-merchandising analytics tool. GRAWETY does not disclose total AUM, reinvested capital, or team headcount. The firm maintains a visible presence in Ukraine, Armenia, and Cyprus through its portfolio companies. An affiliated investor, Imperia Holding, with over 2,000 employees across seven countries, has directly funded at least one GRAWETY project, signaling a network of strategic co-investors. In 2023, Imperia Holding invested €450,000 into eTOLLs EU, validating an early-stage valuation and funding the startup's continued expansion across the EU. GRAWETY differentiates itself structurally by acting as a full-stack venture builder instead of a passive LP or minority investor, a model that resembles an operating company more than a fund. The firm generates its own ideas, sources founding teams, and maintains management control through project 'key persons' who report within the GRAWETY ecosystem. This architecture ties returns to operational success in targeted, locally complex markets — digitizing government fine payments in Ukraine or unifying toll-road purchasing in the EU — rather than relying on portfolio diversification alone.
General information
Firm type
Venture Builder
Year founded
2019
AUM
Undisclosed
Location
Region
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Country
—
City
—
Corporate office
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Principals
Grant
Founder
Alina
Operations and Business Development lead
Hayk Tovmasyan
Co-owner and CEO of Imperia Holding, investor in eTOLLs EU
Sector focus
Frequently asked questions
Is GRAWETY a venture capital fund or a different structure?
GRAWETY identifies as a venture builder, not a venture capitalist. It co-founds startups, provides operational infrastructure and management, and invests its own knowledge and capital rather than raising and deploying a blind-pool fund. The firm states it exclusively co-founds and invests in projects where it can shape strategy and execution, with a focus on turning ideas into scalable businesses in high-growth sectors.
Which companies represent GRAWETY's largest validated projects?
The most notable project is FINES UA, a traffic-ticket and car-insurance mobile application serving over 3 million drivers in Ukraine with more than 300,000 monthly active users. eTOLLs EU, a toll-road aggregation platform launched in 2023, reached a €3 million valuation after a €450,000 investment from Imperia Holding. OMO Systems provides IoT-based smart-home and access-control infrastructure to internet service providers globally.
Who makes the investment and operational decisions at GRAWETY?
The firm is led by its founder, Grant, a seasoned entrepreneur with more than 20 years of experience. Grant functions as the primary architect of the venture builder's portfolio, screening ideas, assembling teams, and providing strategic oversight. Individual projects also have named key persons — such as Denys Dmytrov and Konstantin Mikhalyuk for FINES UA, or Taisia Yurdzitskaya for eTOLLs EU — who manage day-to-day operations.
Where does GRAWETY deploy capital geographically?
GRAWETY's primary portfolio focuses on Ukraine, the European Union, Armenia, and Cyprus. FINES UA operates nationally in Ukraine. eTOLLs EU targets eight countries within the EU. OMO Systems markets its IoT solution globally, and the firm also lists expansion plans for projects like Smart Home Systems Ukraine into the EU.
Does GRAWETY invest in existing companies or only its own incubated startups?
GRAWETY states its exclusive focus is on co-founding and investing in startups that have a minimum viable product (MVP) in its target sectors. The firm advertises an open call for founders with a concept and description to apply for scaling, indicating it will consider external teams. However, the portfolio suggests a bias toward internally originated or closely co-founded projects.
What role does Imperia Holding play in GRAWETY?
Imperia Holding, a diversified FMCG company operating in seven countries with over 2,000 employees, is a strategic co-investor in at least one GRAWETY project. In 2023, Imperia Holding invested €450,000 in eTOLLs EU, which increased the startup's valuation to €3 million. Imperia Holding's co-owner and CEO, Hayk Tovmasyan, also has a background in AI merchandising through the PICSELL platform.
How does GRAWETY generate returns from its venture-building model?
GRAWETY generates returns by taking a significant operational and equity stake in the companies it co-founds, positioning for value appreciation through growth, expansion, or eventual exit. The firm has recorded at least one exit — KAURI One, a blockchain and Web3 software development company. For other projects like eTOLLs EU, bridging rounds from strategic co-investors provide interim valuation milestones and liquidity signaling.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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