GRAWETY Venture Builder

GRAWETY identifies as a venture builder, not a venture capitalist. It co-founds startups, provides operational infrastructure and management, and invests its own knowledge and capital rather than raising and deploying a blind-pool fund. The firm states it exclusively co-founds and invests in projects where it can shape strategy and execution, with a focus on turning ideas into scalable businesses in high-growth sectors.

The most notable project is FINES UA, a traffic-ticket and car-insurance mobile application serving over 3 million drivers in Ukraine with more than 300,000 monthly active users. eTOLLs EU, a toll-road aggregation platform launched in 2023, reached a €3 million valuation after a €450,000 investment from Imperia Holding. OMO Systems provides IoT-based smart-home and access-control infrastructure to internet service providers globally.

The firm is led by its founder, Grant, a seasoned entrepreneur with more than 20 years of experience. Grant functions as the primary architect of the venture builder's portfolio, screening ideas, assembling teams, and providing strategic oversight. Individual projects also have named key persons — such as Denys Dmytrov and Konstantin Mikhalyuk for FINES UA, or Taisia Yurdzitskaya for eTOLLs EU — who manage day-to-day operations.

GRAWETY's primary portfolio focuses on Ukraine, the European Union, Armenia, and Cyprus. FINES UA operates nationally in Ukraine. eTOLLs EU targets eight countries within the EU. OMO Systems markets its IoT solution globally, and the firm also lists expansion plans for projects like Smart Home Systems Ukraine into the EU.

GRAWETY states its exclusive focus is on co-founding and investing in startups that have a minimum viable product (MVP) in its target sectors. The firm advertises an open call for founders with a concept and description to apply for scaling, indicating it will consider external teams. However, the portfolio suggests a bias toward internally originated or closely co-founded projects.

Imperia Holding, a diversified FMCG company operating in seven countries with over 2,000 employees, is a strategic co-investor in at least one GRAWETY project. In 2023, Imperia Holding invested €450,000 in eTOLLs EU, which increased the startup's valuation to €3 million. Imperia Holding's co-owner and CEO, Hayk Tovmasyan, also has a background in AI merchandising through the PICSELL platform.

GRAWETY generates returns by taking a significant operational and equity stake in the companies it co-founds, positioning for value appreciation through growth, expansion, or eventual exit. The firm has recorded at least one exit — KAURI One, a blockchain and Web3 software development company. For other projects like eTOLLs EU, bridging rounds from strategic co-investors provide interim valuation milestones and liquidity signaling.