Green Monday Ventures

David Yeung, founder and CEO of Green Monday Group, leads investment strategy for Green Monday Ventures. The firm operates with a lean team based in Kowloon, Hong Kong, and does not publicly list separate investment committee members or managing partners distinct from the parent entity's leadership.

Green Monday Ventures is the investment arm of Green Monday Group, which also controls OmniFoods, a plant-based meat and seafood brand distributed across 70,000 retail points globally. The two entities sit within the same commercial structure — OmniFoods receives operational and strategic support from the ventures team, while the ventures arm uses OmniFoods' market data and supply-chain relationships to evaluate potential investments.

Green Monday Ventures invests across all three alternative-protein pillars — plant-based, precision fermentation, and cell-cultured — according to the firm's public positioning. The portfolio is most visible on the plant-based side through OmniFoods, but the firm has also backed cell-cultured seafood and fermentation-derived dairy platforms serving Asia-Pacific markets.

The firm targets early-stage startups focused on food technology and alternative proteins, typically from seed through Series A. Investments are concentrated on companies with near-term commercial paths into Asian supply chains, retail channels, and food-service networks, often leveraging the parent group's relationships with over 1,000 restaurant partners in Hong Kong.

Deal flow derives strongly from the parent Green Monday group's corporate-engagement and advocacy platform, which connects the firm to food manufacturers, ingredient scientists, and food-service operators across Asia. This platform-based sourcing — along with Yeung's role as a prominent figure in the Asian alternative-protein ecosystem — gives the firm visibility into startups that conventional venture firms, without operational advocacy arms, typically see later in their fundraising processes.