Private EquityRIA · CRD 282434SEC-RegisteredPrivate Fund Adviser

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Green Visor Capital

Green Visor Capital: Simon Yoo and Michael Mufson's early-stage fintech firm backed Plaid, Earnest, and BlueVine from seed-stage.

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Green Visor Capital

Green Visor Capital is an SEC-registered investment adviser in New York, NY, registered since 2015. It is based there.

General information

Firm type

Private Equity

Year founded

2010

AUM

Undisclosed

Location

Region

North America

Country

United States

City

San Francisco

Corporate office

San Francisco, CA, United States

Additional offices

New York, NY, United States

Principals

Simon Yoo

Managing Partner

Michael Mufson

Managing Partner

Sector focus

FinTechEnterprise SoftwareReal EstateInsurTechDigital HealthClimateTech

Frequently asked questions

Who makes investment decisions at Green Visor Capital?

Managing Partners Simon Yoo and Michael Mufson lead all investment decisions. Yoo brings institutional trading and structuring experience from Fortis and Bank of America, while Mufson's background spans investment banking at Citi and Oppenheimer. The partnership structure remains deliberately lean, with no publicly listed investment committee beyond the two managing partners.

Does Green Visor participate in fund commitments or only direct deals?

Green Visor Capital invests directly into portfolio companies, primarily through seed and early-stage equity rounds. The firm does not publicly market itself as a fund-of-funds or as participating in external GP commitments. Its capital deployment is concentrated in direct company investments with significant follow-on reserves for later rounds.

What investment stages does Green Visor typically target?

The firm focuses on seed and early-stage investments, writing first institutional checks often in the $500,000 to $3 million range. Green Visor maintains a concentrated strategy with deep follow-on capacity through Series B and beyond, reflecting conviction-based portfolio construction rather than broad index-style seeding.

Which sectors does Green Visor explicitly target or avoid?

Green Visor targets fintech, insurtech, real estate technology, digital health payments, and enterprise software — with fintech infrastructure as the firm's historical core. The firm does not publicly invest in consumer packaged goods, hardware-intensive robotics, or therapeutics. Its fintech focus encompasses lending platforms, payments infrastructure, credit data, and regulatory compliance technology.

What was Green Visor's role in Plaid's trajectory?

Green Visor was an early-stage investor in Plaid, the financial data connectivity platform that reached a $13.4 billion valuation prior to its terminated $5.3 billion acquisition by Visa (per public filings, 2020). The investment exemplified Green Visor's thesis around unbundling financial infrastructure — backing the API layer that enables fintech applications to connect with consumer bank accounts.

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