Greenfield New Venture Studio

Jonathan M. Kofford is the Managing Partner and makes the firm's investment decisions. Public record identifies him as the central decision-maker responsible for sourcing, structuring, and managing Greenfield's portfolio of B2B software companies. The firm operates with a lean leadership structure that concentrates authority at the managing partner level.

Greenfield sources opportunities primarily through its operating network and thematic research in the B2B software space, targeting companies with proven products that lack sophisticated go-to-market functions. The firm does not run a competitive auction process and instead pursues bilateral negotiations with founder-led businesses that value operational partnership alongside capital. This approach generates deal flow that sits below the radar of larger institutional growth funds, which typically seek larger equity checks.

Greenfield operates as a hybrid private equity firm that applies a venture-studio operating model. Unlike a traditional fund that raises outside limited-partner capital and charges management fees, Greenfield embeds its own operational executives into portfolio companies to lead specific functions — demand generation, sales operations, product marketing. This makes it structurally closer to a permanent-capital vehicle with an integrated services arm than to a blind-pool fund with a predefined investment period.

Based on the firm's disclosed portfolio and public record, Greenfield exclusively executes direct equity investments in operating companies and does not make fund commitments to third-party managers. Its model requires operational control or significant influence in each investment, which a limited-partner position in an outside fund would not provide. The firm's capital is deployed directly alongside its operating team's engagement.

Greenfield targets expansion-stage B2B software companies that have achieved initial product-market fit and real revenue — typically in the range of several million dollars in annual recurring revenue — but lack the internal sales-and-marketing infrastructure to scale efficiently. This places the firm between early-stage venture capital and large-cap growth equity, a segment where operator-heavy capital can unlock step-change growth that financial engineering alone cannot deliver.

DOMA Technologies, a cloud-based document management and data automation platform, was a Greenfield portfolio company that demonstrated the studio's model. In July 2024, DOMA was acquired by TCG, a portfolio company of Arlington Capital Partners, providing Greenfield with a full exit that validated its build-through-operations approach in the document-automation vertical (per DOMA Technologies, July 2024).

Greenfield does not publicly market co-investment slots to institutional allocators. The firm's model — embedding its own operators to run functional areas inside portfolio companies — makes passive co-investment alongside an uninvolved financial partner structurally inconsistent. When outside capital participates, the record suggests it is through curated relationships where the co-investor accepts Greenfield's operational control, rather than through a competitive syndication process open to any limited partner.