Greenfield Partners

Greenfield relies on its dual presence in Tel Aviv and New York to generate proprietary deal flow. The team's deep ties to the Israeli technology ecosystem — where many of its portfolio companies originate — combined with a global network, provides early visibility into companies reaching the early-growth stage. The firm's operational expertise in go-to-market strategy also attracts founders specifically seeking help crossing the product-market-fit chasm.

Managing Partner Shay Grinfeld leads the firm, with General Partner Raz Mangel and Partner Itay Inbar forming the core investment leadership. Founding Partner Yuda Doron provides continuity from the firm's TPG days. The team has worked together since 2016, maintaining a consistent decision-making group through its spinout from TPG Growth in 2019 and subsequent independent operation.

Greenfield operates as an early-growth stage investment firm that sits between traditional venture capital and later-stage growth equity. It deploys private equity capital but distinguishes itself through an in-house go-to-market operating platform — staffed by operators, not just investors — designed to actively build out the sales and marketing engines of its portfolio companies rather than merely advising boards.

Greenfield makes direct equity investments in companies. Its operating model demands a concentrated, hands-on approach incompatible with a fund-of-funds structure. The firm does not publicly indicate any fund-commitment program, and its team page lists a Head of Capital Formation focused on raising direct investment vehicles.

Greenfield was founded inside TPG Growth in 2016 as a dedicated technology investment platform. The team spun out as an independent firm in 2019, taking the strategy, team, and portfolio with it. There is no disclosed ongoing formal affiliation, though the firm's heritage under a major private investment organization shaped its institutional processes.

The G2M Platform is an embedded operating team led by Nir Goldstein, Head of the G2M Platform, that works inside portfolio companies to implement scalable sales and marketing processes. It uses a proprietary data system called ORION to analyze leading go-to-market indicators, then applies over 20 internal playbooks across seven pillars — including sales execution, pipeline generation, and customer success — to systematically increase the odds of efficient scaling.

Greenfield's stated and observed portfolio concentrates on enterprise and deep technology — AI infrastructure, cybersecurity, fintech, insurtech, robotics, and industrial tech. The firm does not disclose excluding specific sectors, but its portfolio and stated focus show no presence in consumer goods, traditional retail, oil and gas, or real estate development.