Venture Capital

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Hakuhodo DY Ventures

Hakuhodo DY Ventures was formed in May 2019 as the corporate venture arm of Hakuhodo DY Holdings, Japan's second-largest advertising group by revenue.

Hakuhodo DY Ventures logo

Hakuhodo DY Ventures

Hakuhodo DY Ventures was formed in May 2019 as the corporate venture arm of Hakuhodo DY Holdings, Japan's second-largest advertising group by revenue. Its sole investment vehicle, the HAKUHODO DY FUTURE DESIGN FUND, was raised in June 2019 with ¥200 million in capital and is structured as a domestic limited partnership. President Yoshiaki Akimoto leads a 14-person team drawn almost entirely from Hakuhodo affiliates; many team members, including Akimoto himself, rotated into the unit after long careers inside the parent's agency network. The fund does not manage third-party capital and exists to generate strategic returns — opening a channel for the group to access technology and business-model innovation that sits outside the traditional advertising value chain. The fund targets a broad stage range — from seed through late-stage — across sectors where consumer data, media, and creative services can materially alter a company's growth trajectory. Confirmed portfolio companies span consumer SaaS, digital health, creator tools, and deep-tech infrastructure: they include Contrea (medical communication DX), Basic (all-in-one B2B marketing tools, which listed on the Tokyo Stock Exchange's Growth Market in March 2026), and PRONI (a B2B service order-and-receiving platform that also listed on the Growth Market in December 2025). Other disclosed holdings touch fintech (Enpay, cashless collection SaaS), agritech (Oishii Farm, indoor vertical farming), and the fan economy (YouTonic, an artist-to-fan community platform). Deal flow is domestic-first, reflecting both the parent group's client concentration and the fund's mandate to prime Japanese startups for commercial alliances with Hakuhodo DY agencies. With 14 investment professionals listed as of mid-2026 and a single office in Tokyo's Akasaka district, the team is compact but draws on a formal catalyst network of 14 senior group executives — categorized under AI/Marketing/Data, Creative, Media/Contents, and Business Development — who are assigned to portfolio companies as hands-on advisors. The firm's most recent public activity includes a February 2026 investment in Contrea, followed by the March 2026 IPO of Basic. The team also operates in close orbit around Hakuhodo DY Holdings' internal incubation unit, Mirai no Jigyo-shitsu, and its Ventures of Creativity program, which accelerates internal startups; two Ventures of Creativity spin-outs, ZETTAI WORKS and Diwa AI, count Hakuhodo DY Ventures team members as external directors. The structural differentiator is the proprietary catalyst model: unlike a conventional CVC that offers only capital and ad-hoc business development, Hakuhodo DY Ventures embeds named Hakuhodo specialists — creative directors, data scientists, media researchers — directly into portfolio companies' growth efforts. This arrangement shifts the fund's risk-return profile from passive financial exposure toward active operating support, blurring the line between investor and extension of the parent's service offering.

General information

Firm type

Venture Capital

Year founded

2019

AUM

Undisclosed

Location

Region

Asia

Country

Japan

City

Tokyo

Corporate office

6-2-4 Akasaka, Minato-ku, Tokyo, Japan

Principals

Yoshiaki Akimoto

President & CEO

Daisuke Urushiyama

Deputy President, COO & Managing Partner

Kazuma Furumai

Director

Takaaki Akimoto

Principal

Keita Yamashita

Partner

Sector focus

Enterprise SoftwareFinTechDigital HealthMedia & EntertainmentPropTechAgriTech & FoodTechEnergy Transition & RenewablesLogistics & Supply ChainEdTechFuture of WorkAI/ML

Frequently asked questions

Who runs investment decisions at Hakuhodo DY Ventures?

President and CEO Yoshiaki Akimoto leads the investment team, supported by Deputy President and COO Daisuke Urushiyama, who serves as Managing Partner. The investment committee draws on Akimoto's two decades inside Hakuhodo and Urushiyama's prior partnership at an external VC. Day-to-day execution falls to a 14-person team of principals, associates, and analysts who are almost all career Hakuhodo employees seconded into the unit.

How does Hakuhodo DY Ventures source proprietary deal flow?

Origination runs through the parent holding company's agency network, which touches most major Japanese advertisers and their digital ecosystems. The fund also runs a formal catalyst program that places senior Hakuhodo executives — categorized under AI, Creative, Media, and Business Development — into portfolio companies, creating a feedback loop where agency client demand surfaces investment targets. Two confirmed IPOs from the portfolio in the past 16 months suggest the sourcing pipeline is producing underwriting-trackable outcomes.

Is Hakuhodo DY Ventures a standalone financial VC or a strategic CVC?

It is a wholly-owned strategic CVC. The firm's sole LP is Hakuhodo DY Holdings, and the investment team members are employees on rotation from Hakuhodo group agencies. Financial return is expected — two portfolio IPOs in 2025–2026 demonstrate that — but the primary mandate is to capture technology and business-model innovation that the parent advertising group can monetize through commercial alliances.

Does Hakuhodo DY Ventures invest in fund-of-funds or participate in LP stakes?

No. The firm operates a single direct-investment vehicle, the HAKUHODO DY FUTURE DESIGN FUND. All disclosed activity — over 70 companies as of mid-2026 — is direct equity investing. There is no evidence of fund-of-fund commitments or LP stakes in third-party vehicles.

What investment stages does Hakuhodo DY Ventures target?

The fund invests from seed through late-stage, with a pronounced concentration in early-stage and growth-stage Japanese technology companies. Portfolio company maturity spans from pre-revenue AI startups to companies filing IPOs on the Tokyo Stock Exchange Growth Market, giving the firm the flexibility to follow companies as they scale into commercial partnerships with Hakuhodo agencies.

Which sectors does Hakuhodo DY Ventures explicitly prioritize?

The fund's investment policy names three thematic buckets: technology that creates new consumer touchpoints, data-valuation and service-implementation in unstructured data, and platforms that optimize allocation of social assets including people, goods, and information. Confirmed portfolio companies map to enterprise SaaS, digital health, fintech, creator economy, agritech, and logistics — all sectors where marketing spend, data analytics, and creative services create immediate commercial synergies for the parent group.

How is Hakuhodo DY Ventures related to Hakuhodo's internal startup programs?

The team runs adjacent to — and sometimes inside — Hakuhodo DY Holdings' internal incubation engine. Director Kazuma Furumai also heads the holding company's Incubation Business Strategy Office as of April 2026. Associate Takashi Shimizu concurrently serves as a director for two Ventures of Creativity spin-outs, ZETTAI WORKS and Diwa AI, while several other team members participate actively in the Ventures of Creativity selection committee. This dual-lens structure means the CVC sees both external deal flow and the parent's internal startup pipeline, which can create unique co-investment or acceleration opportunities.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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