Venture Capital

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H&M Group Ventures

H&M Group Ventures deploys strategic capital into retail-tech and sustainable-fashion startups from Stockholm.

H&M Group Ventures

H&M Group Ventures, formally branded New Growth & Ventures, was established in 2015. It operates as the dedicated corporate venture arm of the H&M Group, the Stockholm-based fashion retailer whose chairman, Karl-Johan Persson, and founding Persson family also control the investment vehicle Ramsbury Invest. The unit's mandate is to invest in entrepreneur-led companies at the intersection of fashion, technology, and sustainability, leveraging access to one of the apparel industry's largest supply-chain footprints. The firm targets early-stage through growth-stage companies, backing both direct stakes and joint ventures. Its deployment spans digital retail infrastructure, circular-economy materials, and AI-driven commerce tools. Confirmed portfolio positions include TextileGenesis, a fiber-traceability platform; reverse-logistics player eComID; and the upcycling marketplace Tribes. Outside of pure venture, H&M Group Ventures co-founded Syre, a textile-to-textile polyester recycling joint venture with Vargas Holding, and Looper Textile Co., a garment-sorting venture with the German recycling group Remondis. Its activity concentrates in Europe and North America, with a growing event presence in London and New York. A 14-person team managed by Nanna Andersen operates from Stockholm, with a secondary footprint in New York. In May 2026, the unit launched its first dedicated LinkedIn presence to publicly signal deal-flow appetite and portfolio progress. Earlier, in January 2026, it convened brand executives, founders, and investors at H&M's New York office during NRF for a session on scalable corporate-startup collaboration. The firm routinely participates in industry convenings including Techarena, Shoptalk Europe, and VivaTech, reflecting a deliberate push toward ecosystem visibility. Structurally, H&M Group Ventures departs from a standalone financial vehicle: it sits inside a publicly traded retailer, and its investments are evaluated against strategic integration potential alongside financial return. That architecture embeds a natural buyer for its portfolio companies' products and a privileged testing ground that third-party venture firms cannot replicate. The group also maintains ties to the H&M Foundation and the Norrsken Foundation, aligning its investment thesis with the Persson family's broader emphasis on sustainability and social impact.

General information

Firm type

Corporate Venture Capital

Year founded

2015

AUM

Undisclosed

Location

Region

Europe

Country

Sweden

City

Stockholm

Corporate office

Stockholm, Sweden

Additional offices

New York, NY, United States

Principals

Nanna Andersen

Managing Director of New Growth & Ventures

Johan Ek

Portfolio Operations and Finance Manager

Maria Celinder

Legal and Board Affairs Manager

Laura Coppen

Investment Manager

Kathy Gromotka

Investment Manager

Martin Svensson

Investment Manager

Matilda Borg

Investment Associate

Cassandra Zetterquist

Investment Associate

Filippa Bergvall

Communications & Relations Lead

Ayca Kaya

Strategy & Investment Lead

Michaela Carlzon

M&A and Portfolio Risk Lead

Filippa Nylander Svensson

Controller Portfolio Operations & Finance

Sector focus

Retail & ConsumerIndustrial TechAI/MLMarketplacesSustainability

Frequently asked questions

Who runs investment decisions at H&M Group Ventures?

Nanna Andersen serves as Managing Director of New Growth & Ventures and leads the team. Investment decisions are made by a group of investment managers — including Kathy Gromotka, Martin Svensson, and Laura Coppen — under Andersen's oversight, with strategic input from the M&A and Portfolio Risk Lead, Michaela Carlzon.

Is H&M Group Ventures a financial-return fund or a strategic corporate venture arm?

It functions as a strategic corporate venture arm. The unit takes direct equity stakes and forms joint ventures, but its primary mandate is to accelerate innovation that can integrate with H&M Group's retail and supply-chain operations. Financial return is a secondary consideration.

What investment stages does H&M Group Ventures typically target?

The firm invests across early-stage and growth-stage companies. It backs ventures ranging from pre-revenue material-science startups to later-stage digital commerce platforms, provided they offer a clear path to integration with the H&M Group's ecosystem.

How is H&M Group Ventures related to the Persson family and Ramsbury Invest?

H&M Group Ventures is housed within the publicly traded H&M Group, whose founding Persson family controls the separate family investment vehicle Ramsbury Invest AB. Karl-Johan Persson, chairman of H&M Group, and Stefan Persson, its founder and former chairman, influence the strategic direction of H&M Group Ventures through board-level oversight, but the venture unit operates with its own management team.

What is H&M Group Ventures' known posture on co-investments alongside external GPs?

The unit openly co-invests alongside industrial and financial partners. Its Syre venture was co-founded with Vargas Holding, and Looper Textile Co. was formed with Remondis. The firm also collaborators with the industry platform Fashion For Good, signaling a willingness to invest beside aligned corporate and institutional partners.

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