Hangzhou Songcheng Group

Huang Qiaoling, the founder, remains the ultimate controlling shareholder and Chairman. Operational leadership is delegated to Zhang Xian as CEO of the core performance development entity, while Huang's brother, Huang Qiaolong, serves as a director of Songcheng Performance. A related-party individual, Liu Ping, is also disclosed in connection with the control structure. The October 2023 transfer of a portion of Huang's equity to a family holding vehicle formalized a succession framework, though final authority rests with the founder.

Each Songcheng 'Romance Park' operates a dual model: admission ticket sales from culturally themed attractions and large-scale live theatrical productions provide recurring operating income, while the group owns and operates adjacent hotels, retail plazas, and sometimes residential or exhibition zones on the same land parcel. This vertically integrated structure captures visitor spending across the full hospitality chain and allows the group to hold real estate for long-term appreciation rather than relying solely on seasonal gate receipts.

They are deliberately fused. Songcheng does not separate its performance business from its property company — the group acquires tourism-zoned land, then builds a theme park as the anchor attraction, with the theater venue as the marquee draw. Hotels, retail streets, and exhibition space are layered onto the same site, creating a self-contained destination. This model means every park is effectively a commercial real estate development where the performance business drives foot traffic and the real estate captures the residual value.