Asset Manager

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Haru

Haru was a Singapore-based digital-asset yield platform that suspended withdrawals in 2023 and entered rehabilitation, leaving depositor recovery...

Haru

Founded in 2019 and based in Singapore with an office in Seoul, Haru operated as a centralized digital-asset yield platform under CEO Hugo Lee. The firm provided products marketed as delivering double-digit annual returns by executing algorithmic trading strategies, including market-neutral arbitrage and spread trades, on deposited Bitcoin, Ethereum, and stablecoins. Unlike decentralized lending protocols, Haru required users to trust its internal execution and custody. Haru's strategy centered on deploying client deposits across a mix of crypto-derivative strategies, including futures basis trades, funding-rate arbitrage, and cross-exchange spread capture. Its flagship product, Haru Earn, offered tiered floating rates that varied by lockup period and asset. The firm also marketed a principal-protected product called Haru Explore and a high-yield, higher-risk offering named Haru Wallet. By early 2023, Haru claimed to manage hundreds of millions in client assets, though it never published audited AUM figures. At its peak, Haru disclosed a team of about 80 professionals and maintained a dual presence in Singapore and South Korea, with a user base concentrated across Asia-Pacific. The firm was frequently ranked among the larger centralized yield platforms in the region alongside entities like Celsius and Vauld, though Haru positioned itself as a more conservative operator. It did not publicly launch adjacent venture or philanthropic structures prior to its suspension of client withdrawals in June 2023. Haru's structural differentiator was its institutional-style risk framework wrapped inside a retail-accessible product. The firm told clients it segregated collateral at regulated custodians and used an internal asset-management team to run complex basis trades typically reserved for proprietary trading desks. Its collapse in 2023 — when it suspended withdrawals citing a counterparty default and later filed for rehabilitation in a South Korean court — exposed the structural fragility of centralized yield platforms that combine opaque trading strategies with discretionary custody of client funds.

General information

Firm type

Asset Manager

Year founded

2019

AUM

Undisclosed

Location

Region

Asia

Country

Singapore

City

Singapore

Corporate office

Singapore

Additional offices

Seoul, South Korea

Principals

Hugo Lee

CEO

Sector focus

Digital AssetsFinTech

Frequently asked questions

What was Haru's investment and yield-generation model?

Haru deployed deposited digital assets into market-neutral algorithmic strategies, primarily futures basis trades, funding-rate arbitrage, and cross-exchange spread capture. The firm offered floating-rate products through its Haru Earn platform and marketed estimated annual percentage yields that varied by asset and lockup term. It described these strategies as delta-neutral and institutionally risk-managed, but the specific trading venues, counterparties, and custody arrangements were never fully disclosed to depositors.

What caused Haru to suspend client withdrawals in June 2023?

Haru announced the suspension of deposits and withdrawals on June 13, 2023, citing a counterparty incident involving what it described as a fraudulent management report from a consignment operator. The firm subsequently stated it had discovered significant misrepresentations about the operator's internal controls and asset holdings. This counterparty default cascaded into a broader liquidity crisis that prevented Haru from meeting redemption requests.

Is there an active legal process for Haru depositors to recover funds?

Yes. Haru filed for corporate rehabilitation in a South Korean court following the withdrawal suspension. The rehabilitation process evaluates creditor claims and proposes a restructuring plan; the firm has publicly communicated that it expects recoveries to fall below 30% of deposited asset values. Parallel criminal investigations into company executives, including allegations of fraud, have also been reported in South Korean media.

Did Haru operate in any regulated jurisdictions?

Haru was incorporated in Singapore with an operational office in Seoul, but it does not appear to have held a major financial services license in either jurisdiction for its core yield products. The firm's marketing materials emphasized institutional-grade risk controls and segregated custody at third-party custodians, but its regulatory status was ambiguous. The absence of clear regulatory backstops became a central issue for depositors after the 2023 withdrawal freeze.

How did Haru's structure differ from decentralized finance lending platforms?

Haru was a centralized platform — it took custody of client assets and deployed them at its own discretion into trading strategies, unlike DeFi protocols where smart contracts execute transparently on-chain. Users relied on Haru's internal treasury management and risk controls rather than on auditable protocol code. This centralization allowed Haru to offer fixed-rate, fiat-denominated return expectations but also concentrated counterparty and operational risk inside a single corporate entity.

Who made investment and risk-management decisions at Haru?

Haru's trading and asset-allocation decisions were managed by an internal investment team reporting to CEO Hugo Lee. The firm did not publicly name a separate chief investment officer or independent risk committee. The concentration of strategic and operational authority in a small group of Singapore- and Seoul-based executives limited external visibility into how client funds were being deployed.

What happened to Haru's South Korea operations after the withdrawal suspension?

Haru's Seoul office became the focal point of the legal and rehabilitation process, as a significant portion of the firm's depositor base and operational staff was located in South Korea. South Korean authorities launched investigations into whether the firm and its executives violated local financial regulations or committed fraud. A rehabilitation proceeding in a Seoul court governs the ongoing effort to value and distribute remaining assets.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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