Venture Capital

Updated:

Hawke Ventures

Hawke Ventures is an early-stage venture fund that invests in Commerce Tech, MarTech, and AdTech. It has the ability to introduce portfolio companies to...

Hawke Ventures logo

Hawke Ventures

Hawke Ventures is an early-stage venture fund that invests in Commerce Tech, MarTech, and AdTech. It has the ability to introduce portfolio companies to hundreds of brand customers that are clients of its partner digital marketing agency, Hawke Media. Hawke Media can also be a driver of sales for portfolio companies and supports diligence in the fund's target sectors.

General information

Firm type

Venture Capital

Year founded

2019

Location

Region

North America

Country

United States

City

Los Angeles

Corporate office

Los Angeles, CA, United States

Principals

Erik Huberman

GP

Mara Chaben

Principal

Avery Ersztein

Partner and Head of Investor Relations

Sector focus

Commerce Tech, MarTech, and AdTechCommerce TechAdvertising TechMarketing TechEmerging Marketing Channels

Frequently asked questions

How does Hawke Ventures source its deals?

Hawke Ventures leverages the client and partner network of its affiliate, Hawke Media, to identify early-stage consumer and martech companies showing strong product-market fit. This agency relationship provides a proprietary view into brand performance metrics before formal fundraising processes begin. The firm also receives inbound deal flow from founders who seek the marketing acceleration that comes with the firm's capital.

What stages and check sizes does Hawke Ventures target?

Hawke Ventures focuses on Seed and Series A rounds, with an emphasis on being an early institutional investor in consumer-facing and marketing technology companies. The firm participates in rounds where its operational support can materially impact a startup's growth trajectory, often co-investing alongside other early-stage venture funds. Specific check sizes are not publicly disclosed.

What sectors does Hawke Ventures explicitly avoid?

Hawke Ventures does not target deep-tech, biotech, or enterprise infrastructure companies that fall outside the consumer and marketing-technology mandate. The firm's operational model is built around brand scaling and digital commerce, so capital-intensive industries or those with long R&D timelines are not a fit for its Seed-to-Series-A strategy.

How should an allocator think about Hawke Ventures' structural edge?

The firm's embedded relationship with Hawke Media provides a sourcing and value-creation loop that is difficult for standalone financial VCs to replicate. Portfolio companies receive hands-on marketing execution as part of the investment relationship, which can compress time-to-scale for consumer brands. From an LP perspective, this model represents a bet on operational alpha in the early-stage consumer and martech segments, rather than a pure financial-engineering return.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

Need institutional-grade insight on venture capital firms?

Altss delivers:

Principals with verified direct contactsAllocation history by asset classOSINT-derived deal signals
Book a demo

Prefer a guided tour?

We’ll walk you through:

Interactive funding timelinesCustom mandate & allocation filters
Book a demo

Browse by category

More Los Angeles Venture Capital profiles