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Hayward Holdings
Hayward Holdings was founded in 1925 and has since grown into one of the largest manufacturers of residential swimming pool equipment globally, shipping...
Hayward Holdings
Hayward Holdings was founded in 1925 and has since grown into one of the largest manufacturers of residential swimming pool equipment globally, shipping to over 100 countries. The company is headquartered in Charlotte, North Carolina, and led by CEO Kevin Holleran, who joined in 2019. Hayward was privately held by CCMP Capital and MSD Partners before its March 2021 initial public offering on the New York Stock Exchange under the ticker HAYW. The firm's product portfolio spans pumps, filters, heaters, salt chlorine generators, automation systems, and LED lighting—essentially the full mechanical ecosystem for a residential pool. Hayward's economic model is anchored in aftermarket demand; most revenue comes from replacement and renovation rather than new pool construction, which provides cash-flow visibility. In March 2023, Hayward acquired ChlorKing, a commercial chlorination provider based in Georgia, marking a deliberate push into the commercial aquatics segment. The company also operates manufacturing facilities in the United States, Canada, Europe, and Australia. Hayward employs approximately 1,900 people globally as of its 2023 filings. The firm went public through a traditional IPO rather than a SPAC, raising roughly $760 million in proceeds. Its investor base includes funds managed by CCMP Capital, which retained a board presence after the listing. Hayward has not disclosed a separate philanthropic foundation or club-style co-investment vehicle, operating instead as a straightforward public manufacturer with regular SEC reporting obligations. The structural differentiator is Hayward's installed base and channel control. Pool equipment is embedded in a replacement cycle—pumps and filtration systems wear out on a 5- to 12-year cadence—and Hayward's equipment is specified into a large portion of the estimated 10 million US residential pools. Once installed, the brand locks in downstream replacement revenue through proprietary fittings and dealer relationships, creating a recurring-demand profile inside a nominally industrial business.
General information
Firm type
Asset Manager
Year founded
1925
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Charlotte
Corporate office
Charlotte, NC, United States
Principals
Kevin Holleran
Chief Executive Officer
Eifion Jones
Chief Financial Officer
Sector focus
Frequently asked questions
Who runs investment and capital-allocation decisions at Hayward Holdings?
As a publicly traded operating company, capital allocation is overseen by CEO Kevin Holleran and CFO Eifion Jones, with board oversight. The board includes a representative from controlling shareholder CCMP Capital. Major strategic moves, such as the ChlorKing acquisition or potential share repurchases, require board approval consistent with Delaware-incorporated public company governance.
How did Hayward Holdings enter the public markets?
Hayward completed a traditional initial public offering on the New York Stock Exchange in March 2021, pricing shares at $17 and raising approximately $760 million in proceeds. The company was taken public by its private equity sponsors CCMP Capital and MSD Partners, who had acquired Hayward in 2017. CCMP retained significant ownership and board representation post-IPO.
What is Hayward's exposure to new pool construction versus replacement demand?
Hayward derives roughly 80% of revenue from the aftermarket—repair, renovation, and replacement of existing pool equipment. New pool construction is cyclical and tied to housing starts, while replacement demand is driven by equipment failure rates and renovation cycles, which occur every 5 to 12 years for most pump and filtration hardware. This mix provides significantly more revenue predictability than a pure new-construction OEM.
Does Hayward Holdings compete in the commercial pool market?
Historically Hayward focused on residential pools, but the March 2023 acquisition of ChlorKing signaled a deliberate expansion into commercial saline chlorination systems—used in municipal pools, water parks, and university aquatics facilities. The move diversifies Hayward beyond its core residential installer and dealer channel, though residential still represents the large majority of revenue.
Who are Hayward's primary competitors?
Hayward competes principally with Pentair and Fluidra in the global pool equipment market. All three design, manufacture, and distribute pumps, filters, heaters, and automation systems through overlapping dealer and distributor networks. Hayward differentiates through its installed-base lock-in, where proprietary replacement parts and fittings create switching friction for pool owners and service professionals.
How is Hayward Holdings capitalized, and does it carry significant debt?
Hayward maintains a public capital structure with a revolver and term loan, typical for a private-equity-backed industrial that refinanced around its IPO. Its leverage levels and covenant compliance are disclosed quarterly in SEC filings. The company also has a share repurchase authorization, though actual buyback activity depends on board discretion and market conditions.
Is Hayward Holdings a family office or investment firm?
No. Hayward Holdings is an operating company—a manufacturer of pool equipment—not a family office or investment management firm. It is included in Altss databases because its SEC filing profile and public-investor-facing posture make it a frequent subject of institutional equity analysis, but it does not manage capital on behalf of a family or third-party limited partners.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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