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Heart Media
Heart Media publishes luxury titles like L'Officiel Singapore and Men's Folio, bridging Asian wealth with global brands from offices in Singapore and New...
Heart Media
Burlot founded Heart Media in 1997, launching its first publication during Asia's post-crisis rebuild. The firm established a Singapore headquarters and later expanded to New York, deliberately bridging Asian wealth with Western luxury brands. Unlike mass-market publishers, Heart Media from the start targeted ultra-high-net-worth readers — the exact demographic that advertisers in fine art, private aviation, and high-end real estate pay premiums to reach. The group operates across three main revenue verticals: owned-and-operated print media, custom content production for external brand clients, and an events arm that produces exhibitions like the Singapore Yacht Show. Its portfolio of titles includes L'Officiel Singapore and Malaysia under license, the art-focused Art Republik, and the luxury lifestyle magazine Men's Folio. Heart Media secured the license to publish L'Officiel in Singapore in 2012, a deal that solidified its position as the gatekeeper for French luxury publishing in Southeast Asia. Custom publishing clients have included Rolls-Royce and Christie's International Real Estate. In September 2019, Heart Media sold its media group — comprising all titles and digital assets — to Tiong Bahru Capital, a Singapore-based private equity firm, in a transaction that valued the publishing business at an enterprise value of S$18 million. Post-sale, Burlot and his team retained some operational continuity under new ownership structures. The firm maintains ad-revenue relationships across Southeast Asia and North America, with a distinct capability to produce bilingual English and Chinese content for luxury advertisers navigating both markets. Structurally, Heart Media operates as an independent publisher in an industry dominated by conglomerates like Condé Nast and Hearst — leveraging a lean cost base and license-partner model rather than building wholly owned global mastheads. This capital-light architecture allowed the firm to maintain profitability while competitors consolidated or folded print operations, making its back catalog and audience data an asset for acquirers seeking vetted access to Asia's wealthiest consumers.
General information
Firm type
Asset Manager
Year founded
1997
AUM
Undisclosed
Location
Region
Asia
Country
Singapore
City
Singapore
Corporate office
Singapore
Additional offices
New York, United States
Principals
Olivier Burlot
CEO & Publisher
Sector focus
Frequently asked questions
What publications does Heart Media own or operate?
Heart Media's portfolio includes L'Officiel Singapore and L'Officiel Malaysia under license from the French publisher Jalou, Art Republik, Men's Folio, and other luxury lifestyle titles. The firm also produces custom magazines for brands such as Rolls-Royce and Christie's International Real Estate. Some titles have been published under license rather than owned outright, a model that keeps operational costs lower than fully proprietary mastheads.
Who acquired Heart Media's publishing business in 2019?
In September 2019, Heart Media sold its media group, including all titles and digital properties, to Tiong Bahru Capital, a private equity firm based in Singapore. The transaction was valued at an enterprise value of S$18 million (per The Business Times, September 2019). Olivier Burlot, the founder and CEO, continued his involvement with the business following the sale.
How does Heart Media generate revenue beyond print advertising?
Beyond traditional print advertising, Heart Media generates revenue through custom publishing contracts with luxury brands, event production — most notably the Singapore Yacht Show — and digital content distribution. The custom publishing arm allows brands to outsource editorial strategy and production to Heart Media's team, producing bespoke magazines for client distribution lists. Events provided a live audience monetization layer, particularly valuable for luxury advertisers seeking experiential marketing opportunities.
What is Heart Media's geographic focus?
Heart Media's primary markets are Southeast Asia — specifically Singapore and Malaysia — and the United States via its New York office. The firm positions itself as a bridge between Asian wealth and Western luxury brands, producing content in both English and Chinese to serve bilingual affluent readers. This dual-market presence is relatively rare among independent publishers, most of whom operate within a single continent.
Is Heart Media a family office or an operating business?
Heart Media is an operating business — a publishing group — not a family office. It generates revenue through media activities rather than managing a single family's wealth. Confusion may arise because the firm shares a name with other entities in the financial sector, but Heart Media Pte Ltd has always been structured as a commercial publishing and events company, founded by Olivier Burlot in 1997.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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