HEGARTY INVESTMENT LOGIC

HEGARTY INVESTMENT LOGIC

Brian Hegarty established Hegarty Investment Logic in Boca Raton, Florida, in 2019 as an SEC-registered investment adviser dedicated exclusively to media and entertainment finance. The firm's formation followed years of transactional work in independent film and content licensing, which revealed a persistent gap between production companies needing capital and institutional investors lacking the specialized underwriting capability to evaluate film and television cash flows. Hegarty's regulatory filing as an RIA, rather than a production studio or broker-dealer, gives the firm unusual flexibility to structure debt and equity positions against content libraries while remaining operationally separate from the creative entities it finances. The firm deploys capital through direct production loans, content library acquisitions, and revenue-participation agreements across independent film, television, and digital media projects. Hegarty Investment Logic underwrites against distribution contracts, tax credits, and pre-sales rather than speculative box-office performance, targeting asset-backed structures where cash flows are contractually defined before principal is committed. The firm has publicly referenced underwriting media deals with aggregate production budgets in the tens of millions, though individual transaction sizes remain undisclosed (public record, 2019–2025). Geographic exposure spans US-based productions, with selective participation in UK and Canadian co-productions where treaty-based tax incentives enhance recoverability. Hegarty Investment Logic maintains a lean structure consistent with a specialized investment adviser, with Brian Hegarty as the named managing partner and key investment decision-maker on the firm's Form ADV filings (per SEC filings, 2019). The firm's Boca Raton location places it outside traditional entertainment finance hubs in Los Angeles and New York, reflecting a sourcing model built on direct industry relationships rather than geographic proximity to studios. No additional offices, separate managed accounts, or affiliated philanthropic vehicles have been disclosed in public filings. December 2023: The firm maintained its SEC registration with an updated Form ADV filing that confirmed continued focus on media finance advisory and principal investment activities. What distinguishes Hegarty Investment Logic is not a novel asset class but a regulatory structure rarely applied to content finance: the firm operates as an RIA deploying proprietary capital into media transactions that are typically funded by specialty lenders, private credit funds, or studio balance sheets. This architecture allows the firm to participate in both debt and equity tranches of a single production without the leverage constraints that govern bank entertainment lending, while the RIA framework imposes fiduciary duties that are atypical in the traditionally transactional world of independent film finance.