Asset Manager

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Heron Therapeutics

Craig Collard leads Heron Therapeutics, a commercial-stage biotech developing acute care and oncology supportive care drugs in San Diego.

Heron Therapeutics

Heron Therapeutics was founded in 2013, rebranding from its predecessor A.P. Pharma, with Craig Collard stepping in as CEO to reposition the company around acute care and oncology supportive care products. The firm operates as a publicly traded biopharmaceutical company based in San Diego, commercializing its own pipeline rather than managing external capital as a fund or family office would. The company's strategy centers on developing and commercializing treatments for chemotherapy-induced nausea and vomiting (CINV) and post-operative pain management. Its flagship product, SUSTOL (granisetron extended-release injection), is a 5-HT3 receptor antagonist approved for CINV prevention. A second commercial product, CINVANTI (aprepitant injectable emulsion), is a substance P/neurokinin-1 receptor antagonist used in combination with other antiemetics to prevent both acute and delayed CINV. The company later launched APONVIE (HTX-019), a novel formulation of aprepitant for post-operative nausea and vomiting. Its most advanced pipeline candidate, HTX-011 (also known as ZYNRELEF), is a non-opioid dual-acting local anesthetic combining bupivacaine and meloxicam, developed in collaboration with Pacira BioSciences for post-operative pain management. Geographically, the company's commercial footprint is concentrated in the United States, with distribution through specialty pharmacies and wholesalers. As a publicly listed entity on Nasdaq under the ticker HRTX, Heron has raised capital through equity offerings, including a $200 million public offering in 2019 (per SEC filings). In 2022, the company closed a $50 million senior secured term loan facility, and in 2023 it underwent a restructuring to reduce operating costs and extend its cash runway. The company's intellectual property portfolio spans multiple patents covering the SUSTOL and CINVANTI formulations. Recent activity includes a May 2023 debt exchange transaction and a $20 million registered direct offering in February 2024. Structurally, Heron holds a dual identity: it is a Nasdaq-listed pharmaceutical company with no family-office roots, no external capital deployment function, and no investment management mandate. Its business is drug development, FDA approval, and hospital-based commercialization — placing it outside any family office, asset manager, or allocator peer set. The company's capital allocation is purely operational, funding clinical trials and commercial launches rather than deploying capital into external investments or portfolio companies.

General information

Firm type

Asset Manager

Year founded

2013

AUM

Undisclosed

Location

Region

North America

Country

United States

City

San Diego

Corporate office

San Diego, CA, United States

Principals

Craig Collard

Chief Executive Officer

Sector focus

BiotechnologyPharmaceuticals

Frequently asked questions

Is Heron Therapeutics a family office or asset manager?

No. Heron Therapeutics is a publicly traded biopharmaceutical company listed on Nasdaq. It does not manage external capital, deploy a family's wealth, or function as any type of investment office. The firm develops and commercializes its own proprietary drugs for acute care and oncology supportive care.

What is Heron's primary area of clinical focus?

Heron focuses on oncology supportive care — specifically preventing chemotherapy-induced nausea and vomiting — and post-operative pain management. Its commercial products SUSTOL and CINVANTI target CINV, while its pipeline has emphasized non-opioid alternatives for surgical pain, most notably ZYNRELEF (HTX-011), a dual-acting local anesthetic.

Who makes investment decisions at Heron?

Capital allocation at Heron is driven by the executive team and board of directors, led by CEO Craig Collard. Decisions center on R&D spend for pipeline candidates, financing commercial launches, and corporate development transactions — not the sort of portfolio construction or manager selection found at a family office or institutional allocator.

How does Heron fund its operations?

As a commercial-stage biotech, Heron funds itself through product revenue, public equity offerings, and debt facilities. Notable transactions include a $200 million public offering in 2019 and a $50 million senior secured term loan in 2022, with additional smaller financings in 2023 and 2024, all disclosed in SEC filings.

Why is Heron included in an allocator database?

Its presence here likely reflects automated entity capture rather than a verified family-office relationship. Heron has never operated as a family office, asset manager, or capital allocator, and no public record identifies it as one.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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