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Hexure
Hexure provides sales automation software for life and annuity distribution, connecting carriers, BGAs, and broker-dealers through its FireLight platform.
Hexure
Hexure is a Colorado Springs-based vertical SaaS company focused exclusively on the life insurance and annuity distribution stack. It serves three core constituencies — carriers seeking to modernize agent-facing sales tools, independent marketing organizations (IMOs) and brokerage general agencies (BGAs) that aggregate independent producers, and financial institutions such as broker-dealers, RIAs, and banks. The platform covers life, annuities, long-term care, disability, and critical illness lines, and the firm cites National Western Life among its named client logos. The FireLight Sales Platform anchors the product suite, handling e-application submission, point-of-sale illustrations, and carrier-forms management. A complementary module, ForeSight, generates sales illustrations while a mobile app extends quoting to field advisors. An embedded API layer lets carriers embed Hexure workflows into proprietary portals. The firm pitches omni-channel deployment, meaning the same illustration and submission logic can serve a wirehouse advisor desktop, a bank lobby kiosk, or a direct-to-consumer web flow. Deployment is concentrated in the United States; no international offices or non-US client implementations are documented. No team size, founding year, executive leadership names, or capital structure are publicly disclosed. The website does not name a CEO, list a board, or reference any institutional funding rounds. Hexure operates without publicizing headcount, offices beyond Colorado Springs, or adjacent vehicles. Hexure’s structural deepening is its position as a shared utility between carriers and distributors — a two-sided network that grows stickier as more product manufacturers load their forms and rate engines onto FireLight. That architecture creates a switching-cost moat for the BGAs and broker-dealers who train their advisors on the Hexure interface, while carriers benefit from reduced not-in-good-order rates on applications flowing through a digitally validated submission pipe.
General information
Firm type
other
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Colorado Springs
Corporate office
Colorado Springs, CO, United States
Sector focus
Frequently asked questions
What does Hexure's software actually replace?
Hexure replaces paper-based application submission and siloed desktop illustration tools with a unified digital platform. For BGAs and IMOs, it consolidates multiple carrier forms into one e-application workflow. For carriers, it replaces homegrown or legacy agent portals with a configurable submission layer that validates data before it reaches underwriting systems. The practical outcome is fewer not-in-good-order rejections and faster placement of policies.
Which distribution channels does Hexure serve?
Hexure serves three distinct channels: insurance carriers that sell through independent agents, IMOs and BGAs that aggregate and support independent producers, and financial institutions — broker-dealers, RIAs, banks, clearing firms, agencies, and wirehouses — whose advisors sell insurance and retirement products. Each channel uses the same underlying platform but configures workflows, product catalogs, and compliance rules to match its distribution model.
What lines of business does the platform support?
The platform supports life insurance, annuities, long-term care, disability, and critical illness products. This multi-line capability is central to the firm's pitch to financial institutions whose advisors need to cross-sell protection and retirement products from a single desktop or mobile interface without managing separate carrier relationships for each product type.
How does Hexure integrate with carrier back-offices?
Hexure provides an embedded API layer that carriers can use to surface FireLight's illustration and e-application capabilities inside their own portals. This means an agent logging into a carrier's proprietary site can still interact with Hexure-powered forms and validations, giving the carrier a modern submission experience without replacing its entire agent-facing infrastructure.
Who runs Hexure?
Hexure does not publicly disclose its executive leadership, board composition, or ownership structure. No named principals, founding year, or funding history appear on the firm's website or in its public footprint. This opacity is unusual for a vertical SaaS company serving regulated financial institutions and likely limits the depth of operational due diligence allocators can perform.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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