Venture Capital

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Hillfarrance Venture Capital

Hillfarrance Venture Capital started in 2018 when Rob Vickery, a British-born investor who had been running a Los Angeles growth-equity firm, relocated to...

Hillfarrance Venture Capital logo

Hillfarrance Venture Capital

Hillfarrance Venture Capital started in 2018 when Rob Vickery, a British-born investor who had been running a Los Angeles growth-equity firm, relocated to New Zealand with a thesis: the country's engineering talent was undercapitalized at the earliest stages. He brought on Jonathan Bell as co-founder, and the firm began deploying from its Auckland base. Vickery had previously backed companies like Dollar Shave Club and SpaceX through earlier roles, and Hillfarrance imported that networks-first approach into a market where local seed capital was historically thin. The firm targets pre-seed and seed rounds, typically writing initial checks of NZ$500,000 to NZ$2 million, with reserves for follow-on into Series A. Its portfolio spans enterprise SaaS, AI/ML, fintech, digital health, climate technology, and agritech — sectors where New Zealand startups can build locally but sell globally. Known portfolio companies include Auror, an Auckland-based retail crime intelligence platform that has raised over NZ$80 million and expanded into the US and UK, and Partly, a Christchurch auto-parts data startup that has attracted funding from Octopus Ventures and Blackbird. Hillfarrance also invested in Mint Innovation, a cleantech company recovering metals from electronic waste. The firm co-invests alongside Australian VCs like Blackbird and US funds seeking exposure to New Zealand deal flow, and it structures itself to help founders incorporate in Delaware and raise their Series A from Silicon Valley or Sand Hill Road investors. Hillfarrance operates as a tight team from its Auckland headquarters and has been publicly described as raising a NZ$40 million Fund I and targeting a NZ$100 million Fund II in 2021 and 2022. In April 2022, Vickery opened a small Austin, Texas office to shorten the distance between portfolio companies and US customers and follow-on investors. The firm does not operate adjacent philanthropic vehicles or multifamily structures, though Vickery is active in the New Zealand startup policy conversation and has pushed publicly for visa and tax reforms to attract more venture talent to the country. What distinguishes Hillfarrance is its deliberate dual-hemisphere architecture: an Auckland-based early-stage fund that operates with a US-caliber fund formation and LP reporting standard, built by a GP who had already spent a decade in the US venture ecosystem. Most New Zealand seed funds are locally rooted; Hillfarrance from day one was structured to bridge to Sand Hill Road, giving its founders a capital path that doesn't dead-end at a New Zealand Series A. That design choice reflects Vickery's stated view that the best New Zealand companies should stay independent longer, funded by global investors, rather than exiting early to Australian or US acquirers.

General information

Firm type

Venture Capital

Year founded

2018

AUM

Undisclosed

Location

Region

Oceania

Country

New Zealand

City

Auckland

Corporate office

Auckland, New Zealand

Principals

Rob Vickery

Founder & Managing Partner

Jonathan Bell

Co-Founder & General Partner

Sector focus

Enterprise SoftwareAI/MLFinTechDigital HealthClimateTechAgriTech & FoodTech

Frequently asked questions

Who runs investment decisions at Hillfarrance?

Rob Vickery is the founder and managing partner, and he leads investment decisions alongside co-founder and general partner Jonathan Bell. Vickery relocated from Los Angeles, where he ran a growth-equity firm and had early exposure to companies like Dollar Shave Club and SpaceX. The firm operates a concentrated partnership model rather than a large analyst-driven team.

How does Hillfarrance source its deal flow?

The firm draws deal flow from New Zealand's accelerator ecosystem, university spinouts, and direct founder referrals built through Vickery's decade-plus in the US venture ecosystem. Its Austin office, opened in 2022, provides an additional sourcing node for founders expanding into the US. Hillfarrance also co-invests alongside Australian VCs like Blackbird, which creates shared deal flow in the trans-Tasman ecosystem.

What investment stages does Hillfarrance target?

Hillfarrance targets pre-seed and seed stages, typically writing initial checks between NZ$500,000 and NZ$2 million. The firm reserves capital for follow-on participation into Series A rounds, often alongside US co-investors. It does not participate in growth-stage or Series B and beyond.

Does Hillfarrance participate in fund commitments or only direct deals?

Hillfarrance makes direct equity investments into startups and does not operate as a fund of funds. Its model is built around hands-on, board-level engagement with early-stage founders, particularly as they prepare to raise capital from US-based Series A investors.

Which sectors does Hillfarrance explicitly avoid?

Hillfarrance has not publicly excluded any sectors, but its portfolio concentrates on B2B software, AI/ML, fintech, digital health, climate technology, and agritech. It has shown less interest in consumer social, deep biotech, or hardware-intensive companies — consistent with a capital-efficient SaaS and IP-driven thesis. No cryptocurrency or blockchain-only plays have been publicly disclosed.

How is Hillfarrance structured differently from other New Zealand seed funds?

Hillfarrance from inception structured itself to bridge New Zealand startups to US capital markets. It encourages portfolio companies to incorporate in Delaware, and Vickery's personal network in Sand Hill Road provides a structured path to Series A and B funding from US VCs. This is distinct from most New Zealand seed funds that focus on the domestic or Australian venture market. The Austin office, opened in 2022, reinforced that trans-Pacific posture with an on-the-ground US presence for portfolio support.

Where does Hillfarrance's capital come from?

Hillfarrance's limited partners have not been publicly disclosed in detail. The firm has operated from a base of private institutional and family-office capital, and Vickery has been a vocal advocate for reforming New Zealand regulations to make it easier for KiwiSaver funds and other domestic institutions to invest in local venture capital.

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