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HitPay
HitPay processes US$1B+ in payments for 20,000+ businesses across Southeast Asia from its MAS-licensed Singapore base.
HitPay
HitPay is a full stack payments infrastructure platform designed for growing businesses in APAC | HitPay is a full-stack payments infrastructure platform designed for growing businesses in APAC. Founded in 2016 and headquartered in Singapore, HitPay unifies e-commerce, point of sale, and B2B payments into a single platform. The company is regulated in 6 APAC jurisdictions and backed by leading global investors, including Tiger Global, Y Combinator, Global Founders Capital, and HOF Capital.
General information
Firm type
Asset Manager
Year founded
2016
AUM
Undisclosed
Location
Region
Asia
Country
Singapore
City
Singapore
Corporate office
88 Market Street Level #40-01, CapitaSpring, Singapore 048948
Additional offices
Makati, Philippines · Kuala Lumpur, Malaysia · Jakarta, Indonesia · Bangkok, Thailand · Sydney, Australia · Auckland, New Zealand · Hong Kong · London, United Kingdom · Stockholm, Sweden · Middletown, DE, United States
Sector focus
Frequently asked questions
How is HitPay regulated in the markets it operates in?
HitPay is licensed by the Monetary Authority of Singapore under the Payment Services Act, which governs account issuance, domestic and cross-border money transfer, and merchant acquisition. In other jurisdictions, HitPay establishes local operating entities — such as PT Solusi Dompet Indonesia and HitPay Payments Limited in Hong Kong — to comply with national payments regulation. The firm also maintains PCI DSS Level 1 certification, the highest card-data security standard.
Which payment methods does HitPay consolidate for merchants?
The platform aggregates card schemes (Visa, Mastercard), real-time bank transfers (including Singapore's PayNow), and regional e-wallets such as GrabPay into a single merchant checkout and API. Multi-currency settlement and borderless QR functionality let foreign consumers pay via their home banking apps while the merchant receives funds in their local currency.
Does HitPay serve enterprise clients or focus exclusively on SMBs?
HitPay's website and pricing target small and midsize businesses, with no-code plugins for Shopify, WooCommerce, and Wix alongside a REST API for custom integrations. The firm separately lists an enterprise-track contact-sales flow and has established entities in Europe and the US, suggesting it can serve larger cross-border merchants but does not publicly break out its enterprise segment.
What is HitPay's revenue model?
HitPay does not charge setup, monthly, or cancellation fees; it earns on per-transaction fees that vary by payment method. In Singapore, PayNow transactions cost 0.65% + S$0.30, while card transactions are 2.8% + S$0.30. Physical POS terminals are sold on a one-time basis ranging from S$85 to S$350, with no rental charges.
Who invested in HitPay and what is the capitalization structure?
The firm's website references being backed by external investors under a 'World Class Investors' heading, but the specific funds, individuals, or round details are not publicly disclosed. As a result, the capital structure and ownership distribution cannot be verified from primary sources.
In which countries can a merchant go live with HitPay today?
HitPay lists ten supported markets for payment acceptance on its website: Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, India, China, Australia, and New Zealand. It also maintains corporate entities in Hong Kong, the United Kingdom, Sweden, and the United States, though the operating scope in those locations is not detailed publicly.
How does HitPay handle foreign exchange for cross-border transactions?
HitPay offers automatic currency conversion that lets customers pay in their local currency while merchants receive settlement in their chosen currency. The firm states that it applies transparent FX rates with no foreign exchange markup or foreign-currency conversion fees passed to the customer, and highlights margin gains of more than 0.5% for merchants using local QR payments instead of international card rails.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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