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HOAM Ventures
Andrew Brock runs HOAM Ventures, the PropTech investment arm built on Associa's community-management infrastructure, based in Dallas.
HOAM Ventures
HOAM Ventures operates as the dedicated investment arm emerging from the Associa ecosystem, the largest community association management company in North America. John Carona, Associa's founder and CEO, established the firm to formalize a strategy of backing technology companies that modernize how residential communities are governed, maintained, and financed. Andrew Brock joined Carona to lead the venture effort, sitting at the intersection of Associa's management of thousands of community associations and the startups building the software layer on top of that real-world infrastructure. The firm targets early-stage and growth-stage PropTech and enterprise software companies whose products serve homeowner associations, property managers, and community residents. Core asset classes include direct equity investments, strategic partnerships, and occasional co-investments alongside technology partners such as CINC Systems, which supplies integrated HOA management platforms. Confirmed investment activity centers on software that digitizes community operations, from accounting and compliance to resident communications and maintenance coordination. Geographically, the firm focuses on the United States, with its primary operational base in the Dallas–Fort Worth metroplex, where Associa also maintains its Richardson headquarters. HOAM Ventures draws strategic heft from Associa's 200-plus branch offices and management contracts covering millions of homeowners across the US, Canada, and Mexico. While total deployment and team size remain undisclosed, the leadership structure signals a lean, founder-driven shop where investment decisions run through Brock and Carona. The firm's real-asset footprint includes commercial properties in Richardson, Texas, including an innovation-oriented space known as The Hub. The Carona family's broader activities extend into community-focused philanthropy through initiatives such as Associa Supports Kids, which channels resources to children and families in need within the communities Associa serves. The structural differentiator is the embedded distribution network. Unlike a standalone venture firm that must sell a portfolio company's product to property managers one building at a time, HOAM Ventures can place technology directly into Associa's existing management infrastructure — offering founders distribution alongside capital. This symbiotic architecture makes the firm less a traditional financial investor and more a strategic operating partner. Governance remains tightly held by Carona and Brock, with succession and expansion logic tied to Associa's own corporate trajectory as it continues consolidating the fragmented HOA management industry.
General information
Firm type
Venture Capital
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Dallas
Corporate office
1300 E Lookout Dr, Richardson, TX, United States
Principals
John Carona
Founder
Andrew Brock
President and CEO
Sector focus
Frequently asked questions
Who runs investment decisions at HOAM Ventures?
Andrew Brock, as President and CEO, leads investment decisions alongside founder John Carona. Brock also holds the role of Global Chief Information Officer at Associa, the parent company, giving him visibility into both the venture portfolio and the operating company's technology roadmap. This dual role concentrates investment authority tightly within the two named principals.
How does HOAM Ventures source proprietary deal flow?
Sourcing runs through Associa's operational network, which spans over 200 branch offices and manages community associations representing millions of homeowners. Startups targeting the HOA and property-management vertical frequently engage Associa as a potential customer, and HOAM Ventures converts those inbound technology evaluations into investment opportunities. The firm's co-investment relationship with CINC Systems, a core technology partner, provides additional pipeline visibility within the HOA software ecosystem.
Is HOAM Ventures structured as a family office or a venture firm?
HOAM Ventures is structured as an asset manager and strategic investment arm of the Associa ecosystem. It is not a single-family office, though founder John Carona's control of Associa gives it some family-office-like characteristics in terms of concentrated decision-making. The firm operates with venture-investment discipline — taking equity stakes in technology companies — but its capital base and deal flow derive from Associa's corporate balance sheet and operational reach.
What investment stages does HOAM Ventures typically target?
The firm invests across early-stage and growth-stage PropTech and enterprise software companies, favoring businesses that have product-market fit within the community-association management industry. Publicly noted engagements suggest a preference for companies that can deploy into Associa's operating footprint immediately. The firm does not publicly limit itself to a single stage but operates with a venture growth and strategic equity mandate.
What is HOAM Ventures' relationship to Associa?
Associa is the parent organization and primary strategic partner. John Carona founded Associa and later launched HOAM Ventures as an independent investment arm to back the technology companies servicing the industry Associa leads. Andrew Brock bridges both organizations, serving as President and CEO of HOAM Ventures while simultaneously acting as Associa's Global CIO. The two entities share physical headquarters in Richardson, Texas, and Associa's customer base functions as a built-in distribution channel for HOAM Ventures' portfolio companies.
Where does the underlying investment capital come from?
The capital base is not publicly detailed but is understood to derive from Associa's corporate balance sheet and the wealth generated by John Carona's founding and scaling of the company into the largest community association manager in North America. HOAM Ventures does not publicly market to outside limited partners, and no external fundraising has been disclosed.
Does HOAM Ventures maintain philanthropic structures?
Related philanthropic activity flows through Associa Supports Kids, a foundation that directs resources to children and families within the communities Associa manages. The foundation is tied to the broader Associa corporate identity rather than HOAM Ventures specifically, though John Carona's involvement connects both entities at the principal level.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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