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Hodinkee

Hodinkee is a content platform focused on horology, offering insights, news, and reviews about timepieces. The company provides a multimedia experience for...

Hodinkee

Hodinkee is a content platform focused on horology, offering insights, news, and reviews about timepieces. The company provides a multimedia experience for watch enthusiasts and sells watches, straps, and accessories through its e-commerce platform. Founded in 2008, Hodinkee is based in New York, New York, and was acquired by Watches of Switzerland in October 2024.

General information

Firm type

other

Location

Region

North America

Country

United States

City

New York

Corporate office

New York, NY, United States

Additional offices

San Francisco, CA, United States

Sector focus

LuxuryMedia & EntertainmentInsurance

Frequently asked questions

How does Hodinkee make money?

Hodinkee generates revenue from display advertising and affiliate links on its media site; direct e-commerce sales of new and pre-owned watches; and insurance policies underwritten by Chubb that cover watches and jewelry. The insurance product charges no deductible and offers up to 150% of insured value.

Does Hodinkee invest in watch brands or startups?

Hodinkee has not publicly disclosed any investment activity in watch manufacturers or related startups. Its known business operations are limited to media, retail, and insurance under the Chubb partnership.

Who underwrites Hodinkee's insurance policies?

Hodinkee's insurance policies for watches and jewelry are underwritten by Chubb, the property and casualty insurer. The policy carries no deductible and each item is covered up to 150% of its insured value.

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