Asset ManagerRIA · CRD 324537SEC-Registered

Updated:

Holdings

Holdings is a fintech platform digitizing the 45-day property identification deadline for $500B in US 1031 exchanges, used by 800+ qualified...

Holdings

Holdings App is an SEC-registered investment adviser in San Mateo, CA. It manages approximately $13 million in regulatory assets. The firm has 1 employee and 1 investment adviser.

General information

Firm type

Asset Manager

Year founded

2018

AUM

Undisclosed

Location

Region

North America

Country

United States

City

San Mateo

Corporate office

San Francisco, CA, United States

Principals

Brian Lonergan

Co-Founder & CEO

Matt Cohen

Co-Founder

Sector focus

Enterprise SoftwareFinTechDigital HealthMobility & TransportationReal Estate

Frequently asked questions

How does Holdings generate revenue from 1031 exchanges without acting as a broker?

The company operates as a vertical SaaS business. Qualified intermediaries pay a subscription fee to access the platform and present vetted replacement properties to their exchanger clients. When a transaction closes, Holdings earns a small basis-point fee on the deal value. In September 2023 the firm acquired a title and escrow agency, adding closing-service fees to its income streams — still without holding inventory or taking brokerage commissions.

Who are Holdings' primary customers, and how large is that distribution network?

Holdings sells directly to Qualified Intermediaries — the regulated financial entities that receive and hold 1031 exchange proceeds between the sale of a relinquished property and the purchase of a replacement. The company states it has onboarded over 800 QI firms, including major national intermediaries like IPX 1031 and Asset Preservation Inc., giving it distribution into a fragmented network of tens of thousands of independent operators.

What types of replacement properties appear on the Holdings platform?

The platform aggregates inventory across Delaware Statutory Trusts, tenant-in-common offerings, and single-tenant net-lease properties. Typical listed assets include net-leased retail locations occupied by Dollar General, Walgreens, and DaVita, alongside industrial and medical-office properties across more than 40 US states. The mix skews toward stabilized, credit-tenant assets that match exchangers' passive-ownership preferences.

Is Holdings a real estate fund or a technology company?

Holdings is a technology company with fintech economics — it sells software subscriptions and earns transaction-based fees, not carried interest or management fees. The firm has never raised a real estate fund, does not co-invest alongside clients, and does not hold properties on its balance sheet. The 2019 seed round from Craft Ventures and Abstract Ventures classified the company as a software investment.

What problem does the 45-day identification deadline create, and how does Holdings solve it?

Under Section 1031, exchangers must formally identify up to three replacement properties within 45 calendar days of selling their relinquished asset. Most individual investors rely on a small network of brokers, meaning they see only a fraction of available inventory during the compressed window. Holdings digitizes that 45-day sprint by giving the QI a searchable inventory tool, so the exchanger can evaluate compliant options across multiple sponsors and geographies simultaneously rather than waiting on phone calls.

Who owns Holdings and how is it capitalized?

Co-founders Brian Lonergan and Matt Cohen retain control as the company's senior executives. Craft Ventures led the company's $5 million seed round in 2019, with David Sacks joining the board. The firm has not disclosed subsequent funding rounds or its current capital structure, though the September 2023 acquisition of a regulated title agency suggests cash flow sufficient for inorganic growth without a disclosed secondary raise.

Does Holdings plan to expand beyond 1031 exchanges?

The September 2023 acquisition of a title and escrow company indicates vertical expansion into adjacent transaction services. While Holdings has not announced specific moves outside the 1031 market, the underlying infrastructure — a two-sided marketplace connecting intermediaries to compliant real estate inventory — is structurally applicable to other tax-deferred exchange markets or institutional portfolio-rebalancing use cases that involve deadline-driven asset identification.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

Need institutional-grade insight on registered investment advisers?

Altss delivers:

Principals with verified direct contactsAllocation history by asset classOSINT-derived deal signals
Book a demo

Prefer a guided tour?

We’ll walk you through:

Interactive funding timelinesCustom mandate & allocation filters
Book a demo

Browse by category

More San Mateo Asset Manager profiles