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Homesteaders
Homesteaders Life Company was founded in 1906 in Des Moines as a mutual insurance company serving the death-care industry. It is owned by its policyholders,...
Homesteaders
Homesteaders Life Company was founded in 1906 in Des Moines as a mutual insurance company serving the death-care industry. It is owned by its policyholders, with no public shareholders or external capital. President and CEO Steve Shaffer has led the firm for more than two decades, overseeing its growth into the largest provider of pre-need funeral funding in the United States. The firm issues whole-life and term-life policies designed exclusively to cover funeral costs, creating a highly predictable liability stream that funds a durable, internally managed general account. The general account is invested across at least three distinct asset classes: a commercial mortgage loan portfolio secured by funeral homes and related real estate, a direct real estate equity book anchored by its West Des Moines headquarters campus and Professional Commerce Park, and a commodity hedging program that offsets agricultural price exposure embedded in the firm's insurance liabilities. The most visible transaction in the firm's history closed in December 2023, when Homesteaders joined Canadian private equity firm Birch Hill Equity Partners to acquire Park Lawn Corporation, a publicly traded funeral-home consolidator, for $1.2 billion in an all-cash take-private. The deal absorbed Park Lawn's portfolio of cemeteries and funeral homes across Canada and the United States directly into Homesteaders' balance-sheet orbit. December 2023: Homesteaders and Birch Hill Equity Partners closed the $1.2 billion acquisition of Park Lawn Corporation, taking the Toronto-listed funeral-home operator private. The firm is headquartered at 5700 Westown Parkway in West Des Moines, and it maintains active membership in a specialized industry-association network that includes the National Funeral Directors Association, the International Order of the Golden Rule, LIMRA, LOMA, and the American Council of Life Insurers. A related philanthropic vehicle, the Funeral Service Foundation, extends the firm's reach into the broader death-care profession. Homesteaders is structurally insulated from redemption risk and quarterly reporting demands because it is a mutual insurance company — policyholders, not external LPs, own the entity. Its investment posture blurs the line between an allocator and an operating company: the Park Lawn transaction converted a portfolio of funeral homes from a public float into a captive asset supporting the same liability book that insures those homes' customers. No other insurance-owned funeral platform operates at this scale inside a mutual structure.
General information
Firm type
Insurance
Year founded
1906
AUM
Undisclosed
Location
Region
North America
Country
United States
City
West Des Moines
Corporate office
5700 Westown Parkway, West Des Moines, IA 50266, United States
Principals
Steve Shaffer
President, CEO, and Board Chair
Sector focus
Frequently asked questions
Who runs investment decisions at Homesteaders?
Steve Shaffer serves as President, CEO, and Board Chair and has led Homesteaders for more than two decades. Investment decisions for the general account are managed internally by the firm's investment team under his oversight. The mutual structure means there is no external CIO reporting to limited partners; asset allocation is driven by long-dated insurance liabilities.
Is Homesteaders a family office or an insurance company?
Homesteaders is a mutual insurance company, not a family office. It is owned by its policyholders and operates as a provider of pre-need funeral funding. However, its general account deploys capital across private credit, real estate, and direct corporate acquisitions in a manner that occasionally resembles an institutional asset owner's direct-investment program.
What was Homesteaders' role in the Park Lawn Corporation acquisition?
Homesteaders partnered with Canadian private equity firm Birch Hill Equity Partners to acquire Park Lawn Corporation for $1.2 billion in an all-cash take-private that closed in December 2023. Homesteaders was the lead strategic co-investor, folding Park Lawn's portfolio of funeral homes and cemeteries across North America onto its balance sheet.
Does Homesteaders accept outside capital or co-investments?
Homesteaders does not raise outside capital. As a mutual insurance company, it deploys policyholder premiums and accumulated surplus. The Park Lawn transaction demonstrated willingness to co-invest alongside institutional private equity, but there is no vehicle for external LPs to access Homesteaders' balance sheet.
What assets sit on Homesteaders' general account?
The general account includes a commercial mortgage loan portfolio concentrated on funeral-home real estate, directly owned office and land holdings in West Des Moines, a commodity hedging program tied to agricultural inputs, and a controlling stake in Park Lawn Corporation following the 2023 take-private.
How is Homesteaders related to the Funeral Service Foundation?
The Funeral Service Foundation is a philanthropic entity associated with Homesteaders and the broader funeral profession. Homesteaders maintains active membership in the foundation, which provides grants, scholarships, and professional development for death-care workers. The foundation operates separately from the insurance general account.
What is Homesteaders' posture on external fund commitments?
Homesteaders typically invests directly rather than through external fund commitments. Its real estate and mortgage lending are internally originated, and its most significant corporate investment was a direct co-investment rather than a private equity fund subscription. There is no public record of the firm participating as a limited partner in third-party commingled funds.
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