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Hudson Pacific Properties
Victor Coleman's Hudson Pacific Properties fuses tech-anchored West Coast office assets with Hollywood's largest independent soundstage portfolio.
Hudson Pacific Properties
Hudson Pacific Properties launched in 2006 under Victor Coleman, the former president of Arden Realty, with a mandate to consolidate West Coast office assets and legacy film-studio lots that had drifted from institutional ownership. The firm listed on the NYSE in 2010 and now controls roughly 19 million square feet of office space and 1.2 million square feet of soundstages, concentrated in Los Angeles, San Francisco, Seattle, and Vancouver. The portfolio splits into two correlated bets: tech-anchored office campuses and entertainment production infrastructure. On the office side, holdings include the Ferry Building in San Francisco and the 1455 Market Street complex, tenanted by firms such as Uber and Square (per public record). On the studio side, Quixote Studios, acquired in 2022, added 24 stages across Los Angeles and the UK, complementing the Sunset Studios brand that hosts productions for Netflix and ABC. The firm executes development and value-add plays, converting underutilized urban sites into creative-office or media-ready assets, and periodically co-invests alongside institutional limited partners through joint-venture structures. Hudson Pacific operates from Los Angeles with regional offices in San Francisco, Foster City, and Seattle. As of early 2026, the team was navigating post-pandemic office headwinds by accelerating studio investments and repositioning certain office assets for life-science tenants. The firm does not disclose a consolidated AUM figure for private capital, instead reporting on its public company balance sheet. Adjacent vehicles include joint ventures with sovereign wealth and pension capital, notably the Blackstone partnership that recapitalized Hollywood studio holdings in 2025. The REIT structure is the structural differentiator — most peers in trophy-office and studio ownership remain private. That public listing gives Hudson Pacific a permanent equity base but also exposes it to mark-to-market sentiment in office real estate, creating a governance tension between the long-duration studio buildout and quarterly earnings visibility. Coleman chairs the board, and the executive team blends property and content-industry expertise uncommon in listed equity REITs.
General information
Firm type
Real Estate
Year founded
2006
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Los Angeles
Corporate office
Los Angeles, CA, United States
Additional offices
San Francisco, CA · Foster City, CA · Seattle, WA
Principals
Victor Coleman
Chairman and CEO
Sector focus
Frequently asked questions
Who runs investment decisions at Hudson Pacific Properties?
Victor Coleman, Chairman and CEO, sets the strategic direction and leads the executive team. The senior group includes Mark Lammas (President), Harout Diramerian (CFO), and Art Suazo (EVP, Leasing). The board, chaired by Coleman, approves major transactions and joint ventures.
How does the studio and office dual-mandate fit together?
The firm originally acquired office properties and legacy Hollywood lots as separate lines. The thesis evolved when major content-streaming tenants — Netflix, Apple TV+, Riot Games — became significant office lessees in downtown Los Angeles and Culver City, functionally marrying the two asset classes around creative-economy demand. The 2022 Quixote acquisition extended that logic into physical production services.
Is Hudson Pacific a family office, a fund manager, or an operating company?
Hudson Pacific is a publicly traded equity REIT — an operating company that owns and manages real estate. It is not a family office or a traditional private fund manager, though it raises co-investment capital from institutional partners for specific projects and portfolio recapitalizations, including a 2025 joint venture with Blackstone.
What is the firm's most significant recent asset move?
In November 2024 the firm completed the sale of One Westside, a former mall redeveloped into a Google and UCLA-occupied life-sciences campus, to UCLA for $1.2 billion. The transaction provided liquidity amid a period of office-sector repricing.
Which markets drive the bulk of net operating income?
The Los Angeles and San Francisco metros have historically contributed the largest share of office revenue. The studio segment is predominantly Los Angeles-based, with expansion into the UK through Quixote. Seattle and Vancouver are secondary office markets for the firm.
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