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Human Element
HUMAN ELEMENT is an SEC-registered investment adviser, established in 2024. It provides investment advice to clients. The firm is registered with the...
Human Element
HUMAN ELEMENT is an SEC-registered investment adviser, established in 2024. It provides investment advice to clients. The firm is registered with the Securities and Exchange Commission.
General information
Firm type
Asset Manager
Year founded
2015
Location
Region
North America
Country
United States
City
Ann Arbor
Corporate office
Ann Arbor, MI, United States
Principals
Peter Olynick
Senior Lead, Design & Strategy Practice
Chris Risdon
Lead, Experience Strategy & Design
Sector focus
Frequently asked questions
Is Human Element a family office or a design consultancy?
Human Element is neither in the traditional sense. It is structured as a for-profit strategy firm that generates revenue through both fee-based consulting and equity compensation. It does not manage a single family's wealth or operate a fund of outside LP capital. The model more closely resembles a hybrid service/investment vehicle where the design work itself can convert into operating-company ownership.
How does Human Element source its equity positions?
The firm does not operate a conventional investment-sourcing funnel. Equity positions arise from existing client relationships where the firm negotiates a portion of its compensation in shares, revenue-share agreements, or convertible notes instead of cash. This means deal flow is tied to the firm's active project pipeline, not to a proprietary outbound sourcing team or broker network.
Does Human Element take outside investor capital?
There is no public evidence that Human Element has raised outside LP capital. The firm appears to hold its equity stakes on its own balance sheet, funded through retained fee revenue from its design and strategy practices. This self-funded posture eliminates LP-reporting requirements and gives the firm full discretion over hold periods and follow-on decisions.
What investment stages and check sizes does Human Element target?
The firm concentrates on early-stage operating companies—typically pre-product or early-revenue—where its design and product-building capacity can materially influence valuation. Check sizes are not publicly disclosed and likely vary with each engagement, since the investment vehicle is often a negotiated equity-for-services structure rather than a fixed-dollar commitment.
Which sectors does Human Element explicitly avoid?
The firm does not publish a formal exclusion list. However, its work is concentrated in enterprise software, connected mobility, digital health, and consumer-media businesses. There is no public record of Human Element participating in capital-intensive sectors such as heavy industry, hard infrastructure, biotech, or natural resources.
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