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Human Element
Human Element is an eCommerce services and digital marketing agency based in Ann Arbor, MI. The firm delivers website development, design, and consulting for...
Overview
Human Element is an eCommerce services and digital marketing agency based in Ann Arbor, MI. The firm delivers website development, design, and consulting for B2B and B2C eCommerce and lead generation, along with digital marketing, strategy and design, and analytics. Founded by Ben Lorenz and Jason Magee, it provides technology expertise to build human-centered digital experiences and is an Adobe Silver Solution Partner.
General information
Firm type
Asset Manager
Year founded
2015
Location
Region
North America
Country
United States
City
Ann Arbor
Corporate office
Ann Arbor, MI, United States
Principals
Peter Olynick
Senior Lead, Design & Strategy Practice
Chris Risdon
Lead, Experience Strategy & Design
Sector focus
Frequently asked questions
How does Human Element source its equity positions?
The firm does not operate a conventional investment-sourcing funnel. Equity positions arise from existing client relationships where the firm negotiates a portion of its compensation in shares, revenue-share agreements, or convertible notes instead of cash. This means deal flow is tied to the firm's active project pipeline, not to a proprietary outbound sourcing team or broker network.
Which sectors does Human Element explicitly avoid?
The firm does not publish a formal exclusion list. However, its work is concentrated in enterprise software, connected mobility, digital health, and consumer-media businesses. There is no public record of Human Element participating in capital-intensive sectors such as heavy industry, hard infrastructure, biotech, or natural resources.
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