Asset ManagerRIA · CRD 329759SEC-RegisteredPrivate Fund Adviser

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Human Element

HUMAN ELEMENT is an SEC-registered investment adviser, established in 2024. It provides investment advice to clients. The firm is registered with the...

Human Element

HUMAN ELEMENT is an SEC-registered investment adviser, established in 2024. It provides investment advice to clients. The firm is registered with the Securities and Exchange Commission.

General information

Firm type

Asset Manager

Year founded

2015

Location

Region

North America

Country

United States

City

Ann Arbor

Corporate office

Ann Arbor, MI, United States

Principals

Peter Olynick

Senior Lead, Design & Strategy Practice

Chris Risdon

Lead, Experience Strategy & Design

Sector focus

Enterprise SoftwareMobility & TransportationMedia & EntertainmentHealthcare ServicesConsumer

Frequently asked questions

Is Human Element a family office or a design consultancy?

Human Element is neither in the traditional sense. It is structured as a for-profit strategy firm that generates revenue through both fee-based consulting and equity compensation. It does not manage a single family's wealth or operate a fund of outside LP capital. The model more closely resembles a hybrid service/investment vehicle where the design work itself can convert into operating-company ownership.

How does Human Element source its equity positions?

The firm does not operate a conventional investment-sourcing funnel. Equity positions arise from existing client relationships where the firm negotiates a portion of its compensation in shares, revenue-share agreements, or convertible notes instead of cash. This means deal flow is tied to the firm's active project pipeline, not to a proprietary outbound sourcing team or broker network.

Does Human Element take outside investor capital?

There is no public evidence that Human Element has raised outside LP capital. The firm appears to hold its equity stakes on its own balance sheet, funded through retained fee revenue from its design and strategy practices. This self-funded posture eliminates LP-reporting requirements and gives the firm full discretion over hold periods and follow-on decisions.

What investment stages and check sizes does Human Element target?

The firm concentrates on early-stage operating companies—typically pre-product or early-revenue—where its design and product-building capacity can materially influence valuation. Check sizes are not publicly disclosed and likely vary with each engagement, since the investment vehicle is often a negotiated equity-for-services structure rather than a fixed-dollar commitment.

Which sectors does Human Element explicitly avoid?

The firm does not publish a formal exclusion list. However, its work is concentrated in enterprise software, connected mobility, digital health, and consumer-media businesses. There is no public record of Human Element participating in capital-intensive sectors such as heavy industry, hard infrastructure, biotech, or natural resources.

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